Interviewing users with Steve Portigal

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S02E18 (#328). Over ten years have passed since the first edition of Steve Portigal’s legendary book Interviewing Users was released. Together with Steve, we reflect on how user research has evolved during the past decade, and how the importance of user research in order to understand people and their needs is still crucial.

We discuss in-house vs consulting for research practices, research teams and leadership, a rapidly changing and evolving industry, and ultimately the importance of a human connection in order to care about them in our designs and in business.

“I don’t think you can consistently invent your way into success. It does take this understanding, and caring for the human aspect of people.”
– Steve Portigal

(Listening time: 39 minutes, transcript)

References:

Full transcript for this episode
Steve Portigal
- LinkedIn: https://www.linkedin.com/in/steveportigal/
- Website: https://portigal.com/
[01:06] User Research War Stories
[01:08] Interviewing users, second edition
[23:19] Data privacy (GDPR)
Recommended listening:
- Episode 322: The right question with Meena Kothandaraman
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