แบ่งปัน
))
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Reviews: Empowering the Consumer
Manage episode 289937861 series 1397507
โดย Dell Technologies และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น
Before the internet, we largely depended on professional reviewers to tell us what movies to see and products to buy. But consumer review sites and social media changed that. Now we seek out the opinions of other customers.
It's almost impossible to buy anything today without seeing thousands of ratings and reviews. But fake reviews are muddying the water. How do we know whose opinion to trust?
In this episode, we trace the evolution of the modern review.
Featuring Kim Kleeman, Liza Featherstone, R.V. Guha, Patrick Lee, Saoud Khalifah and Marques Brownlee, aka MKBHD.
For more on the podcast go to delltechnologies.com/trailblazers
110 ตอน
