Making It is a weekly audio podcast that comes out every Friday hosted by Jimmy Diresta, Bob Clagett and David Picciuto. Three different makers with different backgrounds talking about creativity, design and making things with your bare hands.
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เนื้อหาจัดทำโดย The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode 272-Neuromarketing in Wine with Marco Baldocchi
Manage episode 439899568 series 2467503
เนื้อหาจัดทำโดย The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The Wonderful World of Wine (WWW) Episode 272 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi Hosts: Kim Simone and Mark Lenzi Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." Key Topics Covered: - Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends. - Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing. - Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing. - Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine. - Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels. - Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing. Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing! #wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing
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281 ตอน
Manage episode 439899568 series 2467503
เนื้อหาจัดทำโดย The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Wonderful World of Wine (WWW), Kim Simone, and Mark Lenzi หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The Wonderful World of Wine (WWW) Episode 272 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi Hosts: Kim Simone and Mark Lenzi Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." Key Topics Covered: - Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends. - Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing. - Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing. - Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine. - Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels. - Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing. Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing! #wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing
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281 ตอน
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×The Wonderful World of Wine (WWW) Episode 281 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Buying Tips For New Wine Drinkers In this episode of "The Wonderful World of Wine (WWW), hosts Kim and Mark dive deep into the world of wine for both newcomers and seasoned enthusiasts. Key Topics: Buying Wine Wisely: Decoding Discounts: Learn how to spot misleading discounts and truly identify a good deal on wine. Quality vs. Price: Discover the key information that will help you select a quality wine at the best possible price. Tips for New Wine Drinkers: Get valuable advice on navigating the overwhelming world of wine and making informed choices. Building a Wine Collection on a Budget: Collecting vs. Investing: Understand the difference between collecting wine as a hobby and investing in it. Proper Storage: Learn the essentials of storing wine correctly to preserve its quality. Price Ranges: Explore affordable options for building a diverse and enjoyable wine collection. Who's Collecting? Discover the growing trend of wine collecting among younger generations. Next we explore The Penny State Study on the Wine Sweetness Scale: Understanding the Scale: Learn about the intricacies of the wine sweetness scale and its potential impact on consumer choices. Benefits and Drawbacks: Explore the study's findings and discuss how they can both help and hinder wine shoppers. Kim and Mark's Take: Get the hosts' insightful feedback and expert opinions on the study and its implications. Whether you're a first-time wine buyer, a young enthusiast, or simply looking to expand your wine knowledge, this episode of "The Wonderful World of Wine" is a must-listen! Cheers Kim and Mark 🍷🍷🍷 #wine #thewonderfulworldofwine #shopping #winebuying…
The Wonderful World of Wine (WWW) Episode 280 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Sweet Treats & Wine Pairings Join hosts Kim and Mark on a delightful journey through the world of sweet treats and their perfect wine companions! In this episode, we'll delve into the art of pairing wine with cakes, from the humble Angel food cake to the elegant wedding cake. We'll explore what works, what doesn't, and why, providing you with the knowledge to confidently select the ideal wine for any celebratory cake. But wait, there's more! We'll also revisit a memorable event where Mark hosted a pop tart and wine pairing. Kim shares her candid feedback on the surprising and sometimes unexpected results of this unique tasting experience. So, prepare to indulge your sweet tooth and discover the perfect wines to elevate your dessert experience. Tune in to The Wonderful World of Wine for a deliciously informative episode! Cheers Kim and Mark 🍷🍾🍰 #wine #thewonderfulworldofwine #cake #pairings #poptart…
The Wonderful World of Wine (WWW) Episode 279 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Talking Bubbly For New Years 🍾🍾🍾 As we bid farewell to 2024 and prepare to ring in the new year, we're celebrating with all things bubbly! In this special episode, we'll recap the year, highlight our 24/7 radio and TV stations, and chat with our resident bubbly queen, Kim, about all things sparkling. Award Recap Highlight the podcast award nomination in 2024. 24/7 Radio and TV Stations Promote our 24/7 radio and TV stations, which offer wine enthusiasts endless content. Bubbly with Kim Kim, our resident bubbly expert, comments on the different articles found this year related to bubbly. Bubbly Trivia Bubbly stats and stories Bubbly Pairings Pasta and bubbly Making vinegar New Year's Eve Bubbly Tips on how to choose the perfect bubbly for your New Year's Eve celebration. Suggestions for how to toast the new year with sparkling wine. Thank you to our listeners for joining us on this special episode. Wishing everyone a happy and prosperous New Year! Please tune in to The Wonderful World of Wine (WWW) for more wine-related content in the new year. Cheers Happy New Year Kim and Mark 🍾🍾🍾…
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The Wonderful World of Wine (WWW) Episode 278 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Christmas/Holiday wine traditions around the world 🍷🎁🎄🎅🍷 In this show, we're talking about holiday wine traditions around the world. From England to Italy, Germany to the USA, we'll explore how different cultures celebrate the holidays with wine. England: Port Wine and Stilton Cheese In England, the holidays are a time for tradition. One popular tradition is to enjoy a glass of port wine with Stilton cheese. Port wine is a fortified wine from Portugal that is often enjoyed after a meal. Stilton cheese is a blue cheese from England that is known for its rich, creamy flavor. Germany: Glühwein In Germany, Glühwein is a popular holiday drink. Glühwein is a mulled wine that is made with red wine, spices, and sugar. It is typically served hot and is perfect for a cold winter night. Italy: Feast of the Seven Fishes In Italy, the Feast of the Seven Fishes is a traditional Christmas Eve meal. We revisit last years talk and explore wine pairings. USA: What is the tradition? In the USA we discuss what is the Holiday beverage of choice? Holiday Gift Buying Advice If you're looking for a holiday gift for a wine lover we give a few tips, Cheers Happy Holidays Merry Christmas Kim and Mark 🍷🎄🎁🎅🍷…
The Wonderful World of Wine (WWW) Episode 277 Hosts Kim Simone and Mark Lenzi explore all things wine with you! What to serve with the bird beer for wine lovers 🍺🦃🍷 This Thanksgiving episode is all about beer recommendations for wine drinkers. We'll talk about beer and food pairings, from appetizers to desserts. We start by talking about beer and food pairings compared to wine and food pairings. Also discussed: What beer to greet your guests with to replace bubbly: What beer goes with appetizers: Main dishes: Turkey and replacing traditional wines with beers: We'll explore how different styles of beer can complement turkey, Pairing sides and desserts with beer: We'll cover a variety of options Leftovers: Turkey leftovers: We'll share some tips on how to pair beer with leftover turkey Cooking on Thanksgiving: Using beer in your Thanksgiving cooking: We'll provide some ideas for incorporating beer into your Thanksgiving dishes. Tune in to The Wonderful World of Wine (WWW) to help this Thanksgiving with all your beer pairing needs! Cheers Happy Thanksgiving 🦃🍷 Kim and Mark…
The Wonderful World of Wine (WWW) Episode 276 Hosts Kim Simone and Mark Lenzi explore all things wine with you! The Wonderful World of Wine (WWW): From the Gridiron to the Grapevine with Drew Bledsoe 🏈🍷🏈🍷 This week on The Wonderful World of Wine (WWW), we uncork a conversation with NFL legend and accomplished vintner, Drew Bledsoe! Drew takes us on a journey from his early days as a New England Patriot quarterback to his current passion project: Bledsoe Wine Estates. We delve into: The inspiration behind Bledsoe's foray into the world of wine. The collaboration with his winemaker, Josh McDaniels Drew's fight to allow direct shipping of wines in Massachusetts. Get ready to tantalize your taste buds! We'll be raising a glass to two of Bledsoe's finest: The Bledsoe/McDaniels 2021 Pinot Noir: Drew shares the stories behind this exceptional offering. The 2021 Doubleback Cabernet: We explore the unique aging process using Italian concrete tulips. But that's not all! Drew pulls back the curtain on his winery operations, from vineyard management to packaging. You'll hear fascinating details about Drew's dedication to his craft, and the parallels between his football career and winemaking success. Drew also talks about Franklin, Ma. Whether you're a die-hard Bledsoe fan or simply a wine enthusiast, this episode is a must-listen! Drew's passion for wine is truly infectious. To learn more about Drew Visit Bledsoe Wine Estates at https://bledsoewineestates.com/ Cheers! Kim and Mark 🍷🍷🍷 #wine #thewonderfulworldofwine #drewbledsoe #bledsoewineestates…
The Wonderful World of Wine (WWW) Episode 275 Hosts Kim Simone and Mark Lenzi explore all things wine with you! 🎙 Interview with David Way, author of "The Wines of Piemonte" Topics discussed: - David's wine background and his work with the Wine & Spirits Trust - Italian wine laws - Italian sparkling wines history and the uniqueness of Alta Langa - The grapes of Piemonte Nebbiolo and the Alto Piemonte - Visiting the Piemonte region - The Brachetto grape and its history Find more about David and his book at www.winefriend.org If you're an Italian wine lover or want to know more about the wines, this show is a must-listen! Cheers, Kim and Mark 🍷🍷🍷…
The Wonderful World of Wine (WWW) Episode 274 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Episode Title: A Toast to Josh: The Joseph Carr Story Guest: Joseph Carr, Founder of Josh Wines Key Points: From Beer to Wine: Joseph Carr's journey from a beer-drinking New Yorker to a renowned California sommelier. The Birth of Josh Wines: The story behind the creation of the iconic Josh wine brand. A Winemaker's Recognition: Joseph Carr's recent recognition by Massachusetts Governor Maura Healey. The Impact of Family: How Joseph's father and wife influenced his career path. Ruby Wine Distributor: The significance of Ruby Wine Distributor in Massachusetts as an early supporter of Josh Wines. From 1,000 to 7 Million Cases: The incredible growth of Josh Wines and the passion, struggles, and love that went into its success. You can find Joseph www.joshcellars.com and Instagram @joshcellars By delving into Joseph Carr's inspiring story, this episode will offer listeners a unique glimpse into the world of winemaking and the passion that drives successful brands. Cheers Kim and Mark…
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The Wonderful World of Wine (WWW)
The Wonderful World of Wine (WWW) Episode 273 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Jennifer Simonson-Pairing Books with Wine, author of the blog Book-Worm.blog Episode Summary: In this delightful episode, Kim and Mark are joined by Jennifer Simonson, the brilliant mind behind the "BookWorm" blog. Jennifer shares her journey into the world of wine, her wine education background, and how she expertly pairs wines with books. Discussion Highlights: - Jennifer's Blog: Insights into "BookWorm" and its inspiration. - Wine Education:Jennifer's background and how it shapes her wine recommendations. - Pairing Process: How Jennifer selects the perfect wine for each book. - Experience: The joys and nuances of pairing books with wine. Why Listen: If you love reading and wine, or if you're part of a book club, this episode is a must-listen! Discover new ways to enhance your reading experience with the perfect wine pairing. Tune in for an engaging conversation that blends the worlds of literature and wine in a unique and enjoyable way. Cheers! Mark And Kim 🍷📚 #thewonderfulworldofwine #wine #books #bookworm…
The Wonderful World of Wine (WWW) Episode 272 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Uncorking the Mind: Neuromarketing in Wine with Marco Baldocchi Hosts: Kim Simone and Mark Lenzi Guest:Marco Baldocchi, Neuromarketing Expert and Author at Marcobaldocchi.com In this fascinating episode, Kim and Mark sit down with Marco Baldocchi, a renowned neuromarketing expert and author. Marco shares his journey into the world of neuromarketing and discusses his recent Forbes article, "How Neuroscience Can Change the Wine Marketing Game." Key Topics Covered: - Marco's Background: Learn about Marco's path to becoming a neuromarketing expert and his passion for wine and food trends. - Neuroscience in Wine Marketing: Insights from Marco's Forbes article on how neuroscience is revolutionizing wine marketing. - Sensory Experiences:Marco delves into the connection between food and wine sensory experiences and neuromarketing. - Engaging Younger Generations:Strategies on how neuromarketing can attract younger generations to the world of wine. - Wine Labels and Brain Choices:Discover Marco's intriguing research on how our brains respond to wine labels. - Emojis and Shelf Talkers:A discussion on the impact of emojis and shelf talkers in wine marketing. Tune in for an enlightening conversation that uncorks the secrets of the mind and the world of wine marketing! #wine #thewonderfulworldofwine #marcobaldocchi #neuromarketing…
The Wonderful World of Wine (WWW) Episode 271 Hosts Kim Simone and Mark Lenzi explore all things wine with you! 🍷 Episode 271 Kate Arnold Wines In this episode, we sit down with Jean Arnold, owner of Kate Arnold Wines to explore a rich tapestry of wine-related topics: 1. Winery Details and Information: Jean shares insights into the vineyards and winemaking process behind Kate Arnold Wines. From California's sunny vineyards to Oregon's lush landscapes and Washington's rich soils, each bottle tells a unique story. 2. Nutrition and Ingredient Labeling: We delve into the importance of transparency in wine labeling. Jean discusses his views on a trending wine world topic. Kim and Mark revisit wine additives for Jeans feedback. 3. Big vs. Small Wineries: Jean talks about corporate and artisanal wineries. He provides a fascinating perspective on the advantages of each approach. 4. Real Oak vs. Fake: We explore oak barrels used to make wine. Jean reveals how Kate Arnold Wines uses oak and how others use additives. Is this good or bad?? 5. Climate Change: Jean discusses the challenges and adaptations faced by vineyards in the changing climate. 6. Engaging Younger Wine Drinkers: Jean shares strategies for enticing younger generations to appreciate and enjoy wine. 7. Talking Pinot Noir: A deep dive into the elegant and complex world of Pinot Noir, including Kate Arnold's offerings from Oregon. Remember, you can find Kate Arnold Wines at [katewines.com](https://www.katewines.com/) Cheers! 🥂🍇 Kim and Mark #franklinma #thewonderfulworldofwine #wine #katearnold…
The Wonderful World of Wine (WWW) Episode 270 Hosts Kim Simone and Mark Lenzi explore all things wine with you! The Wonderful World of Wine (WWW); Shelf Life Secrets! This week, we're diving deep into the world of shelf life! Kim will be sharing her exciting news – her recent beer certifications We'll crack open the mysteries of beer storage and explore: Does beer actually expire? Is it safe to drink that dusty six-pack in the back of the fridge? Can storage make a difference? We'll discuss the best ways to keep your beer tasting fresh, whether it's bottled or canned. Then, we'll move on to the harder stuff (literally). Mark will be tackling the question of liquor storage: How long does liquor last once opened? Are there any special storage considerations for different types of spirits? Tips for keeping bottle caps clean Finally, we'll answer some of your burning wine questions: Is it safe to drink week-old wine? What signs should you look for to know if your wine has gone bad? How long does champagne last after opening? Can you save that celebratory bottle for another day? Join us for an informative and fun episode as we explore the fascinating world of shelf life! We'll have some great tips to help you get the most out of your favorite beverages. Remember, you can send us your questions and comments on social media! Cheers Kim and Mark…
The Wonderful World of Wine (WWW) Episode 269 Hosts Kim Simone and Mark Lenzi explore all things wine with you! - We discuss the rising trend of non-alcoholic wines. - Exploring the challenges of producing quality non-alcoholic wines. - Mention the legal labeling terms for such wines. - How Non-Alcoholic Wine Is Made: - Methods include vacuum distillation, spinning cone columns, and reverse osmosis - Environmental Impact: - Discuss the environmental implications of producing non-alcoholic wines. - The good and bad of quality and taste: - Explore whether non-alcoholic wines can match the quality and flavor of traditional wines. - Health Aspects: - Highlight any potential health benefits or drawbacks. - Review of Current Products: - Briefly review popular non-alcoholic wine brands available in the market. Remember, non-alcoholic wines are gaining popularity, but opinions vary. Overall, it's an exciting topic with room for growth and innovation! 🍷 Cheers Kim and Mark…
The Wonderful World of Wine (WWW) Episode 268 Hosts Kim Simone and Mark Lenzi explore all things wine with you! In this lively episode, your hosts Kim and Mark dive into the fascinating world of wine news, where the grapevine buzzes with both delightful and eyebrow-raising stories. Pour yourself a glass of your favorite vintage and join us as we explore the latest trends, health revelations, and legal battles in the wine universe. The latest good and bad wine News; 1. Joyful Days for Wine Drinkers:🥂 Wine drinkers have more extraordinary days! 2. Health Benefits Uncorked:🌿 - Did you know that moderate wine consumption may have health perks? We discuss recent studies that highlight potential benefits, Cheers to sipping responsibly! 3. Spending Up, Volume Down:💰📉 - The wine market is an intricate dance of supply, demand, and consumer preferences. We dissect the trends behind spending more but volume is down. 4. Organic Wine Rules:🌱 - As eco-conscious consumers seek sustainable options, organic wines are gaining popularity. We explore the new USDA directives and the impact. 5. Italy's Wine Woes:🇮🇹 - Italy, known for its rich viticultural heritage, faces challenges as wine consumption declines. 6. Daily Cannabis vs. Daily Drinking:🍷 - Is cannabis more acceptable than wine? 7. Taking on the Alcohol Industry:⚖️ - Kim and Mark put on their legal hats and discuss recent lawsuits related to alcohol. Will wine be the new tobacco? So, grab your favorite stemware, tune in, and let's raise a glass to the multifaceted world of wine! And remember, if life gives you sour grapes, make a fine Pinot Noir out of them. 🍇🍷 Cheers! 🥂 #thewonderfulworldofwine #wine #wineeducation Disclaimer: The views expressed in this podcast are for entertainment purposes only. Always consult a professional before making any health-related decisions.🎙️ Franklin Liquors is proud to sponsor "The Wonderful World of Wine (WWW) Visit our store for a curated selection of exceptional wines, spirits, and more!🍾🛒…
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The Wonderful World of Wine (WWW)
The Wonderful World of Wine (WWW) Episode 267 In this episode, hosts Kim Simone and Mark Lenzi explore all things wine with you! Here are the topics they cover: Engaging Millennials with Wine using YouTube Power & Restaurant Wine Pricing Updates Tapping into the Millennial Market: The Power of YouTube Kim and Mark will discuss the growing influence of YouTube in attracting younger wine drinkers. They'll explore how educational and entertaining wine content can educate and engage millennials. Examples of successful Youtube channels and content creators in the wine world will be highlighted. Restaurant Wine Price Update: Second Cheapest Bottle Myth and Glass Pour Pricing We will delve into the latest research on restaurant wine pricing. Why is the "second cheapest bottle" so much more now? They'll explore recent studies on restaurant wine markups and pricing strategies. Kim will discuss the economics of wine by the glass pricing. How much of a markup can you expect on a glass compared to the full bottle price? Cheers Kim and Mark #WineYouTube #RestaurantWine #WinePricing #wine #thewonderfulworldofwine…
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