Women on Fire Episode 41- "No Rest for the Ambitious: A Sleep Consultant's Tale of Business Highs and Lows"

The Sweet Slumber Podcast: Baby-Centered Sleep

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In this podcast episode, Meredith Brough, a sleep consultant and entrepreneur, shares her personal journey and the pivotal moments that shaped her career.
She recounts her experience helping a friend's twin babies with sleep and feeding issues, which led her to realize her potential impact on others. Despite initial struggles with business awareness and marketing, Meredith persevered with the help of a support system, including SCORE and a few business coaches.
Her heartfelt outreach to a viral Instagram influencer resulted in increased clients and global success. This opportunity brought new challenges which propelled Meredith towards her beloved work with spirited, sensitive, and high needs babies and children.
Adapting to changes in social media, Meredith turned her direction to long form content and several other strategies, which helped Sweet Slumber reach financial stability and growth. Now her passion is teaching and mentoring new sleep consultants.
The episode underscores the value of resilience, adaptability, and customized support in entrepreneurship.
Highlights:

• Personal journey and experiences as a sleep consultant and entrepreneur
• Following your heart and your dreams as an entrepreneur
• Challenges faced in starting the business
• Looking for the silver lining during difficult situations
• How to stay strong and resilient during slow months
• Building the business with limited resources and marketing struggles
• The impact of changes in social media algorithms and rules
• Adapting to new methods of teaching and interacting with clients
• Reinventing the business due to marketing challenges
• Importance of investing in professional development and working with a business coach
• Emphasis on adaptability, continuous learning, and finding tailored support within the industry, especially during slow times

If you'd like to learn about the Baby-Centered Sleep Consultant Program or Mastermind set up a call with Meredith HERE.
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The Baby-Centered Sleep Consultant Certification Program Launches on November 11th, 2024!
Check out the links below & add your name to our waiting list so you can join our next session.
Learn More About the Baby-Centered Sleep Consultant Certification Program HERE.
Learn about our Baby-Centered Sleep approach, methods and principles, hear from a few of our graduates, and get to know Meredith HERE.