Owner Spotlight: Pete Stagl & Servant 360


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This week we talk with Pete Stagl, owner of Servant 360 for the continuation of the Spiro Podcast Owner Spotlight Series. Pete share's about his company, but dives into a timely topic for all of us: how to market your Real Estate Media company through a recession.

0:00-0:48 Preview

0:49-6:27 Intro

6:28-7:36 Intro to Pete and Servant 360

7:37-12:38 Pete’s perspective on the current market and economy

12:39-13:27 Will some real estate media companies fold?

  • Companies have to be prepared and continue to marketing their business

13:28-15:15 What to say to a Realtor who can’t get buyers into the home

  • Real estate media companies can shine when houses do not sell as quickly
  • Agents need media to stand out
  • This is the time to educate clients on what you offer

15:16-22:34 How can real estate photographers market themselves and survive the recession?

  • Some of the biggest, most profitable businesses started during recessions
  • If you eliminate your marketing, who will know that you’re still in business?
  • Agents are similar to photographers - they are islands and mainly compete with each other
  • Come alongside your clients and offer to help; look at it as serving them and helping them generate more business
  • Keep your name at the forefront during difficult times
  • Agents think about real estate photography about once a month

22:35-32:02 What is a first step in marketing?

  • Connect with potential clients through social media, email, calls
  • Make sure they know you’re still in business
  • Offer as many services as possible so you can serve an advisory role to your clients
  • They are already looking for new ways to market; if you don’t offer these services, they will find a company that does - be a one-stop shop
  • Having an efficient ordering and delivery system (such as Spiro) walks clients through what they need and helps you upsell
  • If an agent is really looking to survive the recession, they will want more than photos
  • It’s hard to increase your average order value if you only do photos
  • A Realtor is marketing themselves to their clients through their past listings; some clients decide on their agent based on the media for their past listings
  • Put yourself in your client’s shoes and understand what they’re trying to solve
  • Spiro’s ability to show past listings is a sales tool for prospective clients
  • An agent has to show that they will do more


  • Stay positive and avoid fear-based news
  • Focus on opportunities over challenges; focus on what you can control
  • Surround yourself with the people who build you up
  • Craig’s book recommendation: Winning the War in Your Mind by Craig Groeschel

37:47-43:15 How should businesses prepare to absorb new clients?

  • Those who focus on fear will be more likely to give up
  • Some competitors will close; some may offer clients to you
  • Pete created a coupon code for the clients he received from a closing competitor
  • Their use of the code put them in his system

43:16-47:20 Contact Pete at pete@servant360nm.com or follow him on social media at @servant360

  • Implement something from this podcast today
  • Find a marketing group
  • Start talking to your agents
  • Find an accountability partner, such as Todd (hello@spiro.media) to motivate and remind you to accomplish your goals

Have questions? Email hello@spiro.media. Be sure to follow us on Social Media:

Spiro on Facebook: https://www.facebook.com/spiro.media

Spiro on Instagram: @spiro.media

Spiro on LinkedIn: https://www.linkedin.com/company/spiro-media

You can find out more about Spiro at spiro.media.

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