Tip: When to follow up on a pitch?

The Public Relations Podcast

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1
Mel Robbins: The Let Them Theory, Build a Business and Life on Your Terms | Human Behavior | E329 1:16:55

12 weeksที่แล้ว1:16:55

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1:16:55

On her son’s prom night, Mel Robbins fussed over details that didn’t matter. Her daughter grabbed her arm and said, “Let them. Let them run in the rain. Let them eat where they want. Let them.” Those two simple words hit Mel like a ton of bricks and completely changed how she thinks about control. In this episode, Mel shares some of the pivotal moments that shaped her career, her innovative strategies for overcoming adversity, and how the Let Them Theory can help you navigate business challenges, strengthen relationships, and unlock your true power. In this episode, Hala and Mel will discuss: (00:00) Introduction (02:57) The Power of Action (04:22) Mel's Unforgettable TED Talk Debut (07:00) The 5 Second Rule (07:52) Building Unshakable Confidence (12:04) Turning Adversity into Strength (22:00) The Power of Showing Up for Others (30:40) Why Details Matter in Business (42:32) Understanding the Let Them Theory (51:14) The Let Them Theory in Business Mel Robbins is a motivational speaker, the host of The Mel Robbins Podcast, and a bestselling author of several influential books, including her latest, The Let Them Theory. Known for her groundbreaking 5 Second Rule, she has helped millions of people take action and transform their lives. With 30 million views, her TEDx talk made her a recognized voice in behavior change. Mel is also the CEO of 143 Studios, a female-driven media company creating award-winning content for top brands like LinkedIn and Audible. She is a Forbes 50 Over 50 Honoree and one of USA Today’s Top 5 Mindset Coaches. Resources Mentioned: Mel’s Books: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About : https://amzn.to/4h6quLh The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage : https://amzn.to/3WdAgTX Sponsored By: OpenPhone - Get 20% off 6 months at https://www.openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at https://www.youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://www.rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services : yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

ประมาณหนึ่งปีที่แล้ว 7:48

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So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails.

I’d love to hear your take—what’s your rule of thumb for following up?

URL: ThePublicRelationsPodcast.com

163 ตอน

#Business #ThePublicRelationsPodcast

The Public Relations Podcast

Tip: When to follow up on a pitch?

The Public Relations Podcast

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

I’d love to hear your take—what’s your rule of thumb for following up?

URL: ThePublicRelationsPodcast.com

163 ตอน

#Business #ThePublicRelationsPodcast

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The Public Relations Podcast

1
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It 14:37

3 วันที่แล้ว14:37

14:37

Why is PR still being treated like it's 1985 – and how do you fix it? If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025. In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal Lath ( Tute Consult ) and Tarunjeet Rattan ( Nucleus PR ). We talk about how they explain PR is more than press releases, we discuss ways of proving ROI to stakeholders who don’t get it. We also discuss where PR should fit in an organisation (in-house or agency) and of course, we talk about AI and what they are doing with it. As always, I'm not interested in just theory but solutions, and Komal and Tarunjeet have some fascinating ideas. This episode is for you if: You’re tired of explaining that PR is more than press releases. You’re struggling to prove ROI to stakeholders who don’t get it. Timecodes: [00:01:30] – The outdated perception problem: PR is still seen as "just media" [00:04:53] – The real reason ROI is broken in PR – and how to shift it [00:05:58] – Why PR should report to the CEO, not marketing [00:08:23] – How to explain “modern PR” in one sentence [00:09:32] – Using integrated PR+ads for ROI clarity [00:11:21] – AI: What the data says, and why human input still matters GUEST Komal Lath - https://tute.co.in/ LOCATION: Mumbai, India Tarunjeet Rattan - https://nucleuspr.in/ LOCATION: Bangalore, India SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton 14:51

17 วันที่แล้ว14:51

14:51

"We need a quote in 30 minutes, or we're dropping the story." The problem you have is that your client is in back-to-back meetings today. Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one. Kayley reveals not just the fact she's using AI, but how she does it. She also explains how to avoid generating fluff or inaccurate quotes. This is not another vague AI chat. This is practical, real-world PR execution for boutique and SME agencies that actually solves one of the most stressful pain points in comms today. What you'll learn: [03:30] How to avoid generic “AI-sounding” quotes [07:15] The onboarding system that captures client tone perfectly [11:50] Teaching AI to sound like your client (not a bot) [17:00] How to stay fast without crossing the line into fluff [21:10] How to keep journalists happy and your client off the phone GUEST Kayley Hamilton - CEO/Founder UPLVL Agency LOCATION: LA, USA Web: uplvlagency.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
Guest: How to prove the value of PR 14:59

24 วันที่แล้ว14:59

14:59

Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment. I talk to Liz Riley from NextPR, who says they have the answer. We break down: 📊 The real way to track PR-driven traffic and leads (beyond vanity metrics) 🎙️ Why podcasts might be a goldmine for credibility and client conversion 📣 The mistake PR pros make when shifting between social media platforms 💰 What investors actually want to see from PR reports Would this prove ROI to your boss or client, or are there other ways? Listen and decide for yourself. 🎧 Timestamps: 0:00 – The PR ROI debate: Why it still matters 5:42 – The Google Analytics trick that proves PR value 14:10 – Do podcasts actually drive leads? 21:30 – Why leaving a platform without notice kills credibility 27:45 – The future of ROI measurement: What’s missing? GUEST Liz Reilly - www.nextpr.com LOCATION: Denver, Colorado Web: nextpr.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
AI: Sentiment analysis in 2025 - Maha Global's Darwin 14:40

4 weeksที่แล้ว14:40

14:40

PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explore: - The evolution of sentiment analysis—why it’s no longer enough - The ‘Behaviour-Reality Gap’—how to know if your messaging aligns with stakeholder expectations - Crisis comms and AI—how brands can avoid PR disasters by analysing actual customer sentiment (not just social media hype) - Proving PR ROI—how AI tools can tie reputation to financial value and help justify PR budgets at the boardroom level Forget vanity metrics—this episode is about using AI to predict reputation shifts, measure PR’s direct business impact, and avoid costly brand missteps. If you’re tired of comms being treated as a ‘soft’ discipline, this is a must-listen. GUEST HAIDER NAZAR - Darwin/MAHA Global (San Francisco, USA) Web: "Darwin" from www.maha.global SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/ #PRROI #AIforPR #PublicRelations #SentimentAnalysis #MarketingStrategy #PRMeasurement #ReputationManagement #IntegratedComms #CommsLeaders…

The Public Relations Podcast

1
AI: First chat with a developer for PR 4:50

6 weeksที่แล้ว4:50

4:50

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies. But I'm also, interested in what you need.…

The Public Relations Podcast

1
Technique: Using AI to pitch better 7:17

6 weeksที่แล้ว7:17

7:17

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr #comms…

The Public Relations Podcast

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Question: What do you need from AI tools? 3:48

7 weeksที่แล้ว3:48

3:48

A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"

The Public Relations Podcast

1
Tip: When to follow up on a pitch? 7:48

7 weeksที่แล้ว7:48

7:48

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails. I’d love to hear your take—what’s your rule of thumb for following up? URL: ThePublicRelationsPodcast.com…

The Public Relations Podcast

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Guest: Reach the right people, not everyone in your PR - Liz Brooks 14:59

10 weeksที่แล้ว14:59

14:59

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is. The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency. So, how do you do it right? In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media. GUEST Liz Brooks Main Contact: https://interviewvalet.com/liz/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
Practice: Could you add some sparkle to this PR problem? 5:34

11 weeksที่แล้ว5:34

5:34

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association. But they have a problem: people think of magic as just for children. They need your help to get across a new message. What are you going to do? Have a listen to the episode and decide how you would approach this problem.…

The Public Relations Podcast

1
Guest: Predictions for In-house comms in 2025 14:58

11 weeksที่แล้ว14:58

14:58

What is the future for in house PR people in 2025? This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead? We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025. As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?…

The Public Relations Podcast

1
Tip: How to better manage journalist relationships 14:48

11 weeksที่แล้ว14:48

14:48

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight. The situation raises an important question: What’s the most effective way to manage a relationship with journalists? There’s no shortage of opinions: Some say the key is simply to be nice to journalists. Others argue for a more aggressive approach to get journalists to do what you need. But is the real answer somewhere in between? The most effective approach may lie in managing the value you offer . Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return. It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics. In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively. Let’s dive in.…

The Public Relations Podcast

1
Comms Conundrum - The Museum Crisis 6:05

12 weeksที่แล้ว6:05

6:05

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin. You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?…

The Public Relations Podcast

1
Guest: Increasing the value of your PR role in 2025 14:48

12 weeksที่แล้ว14:48

14:48

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so far—it's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast. He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project. It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year. #PR #prtips #pragency…

The Public Relations Podcast

1
PRBites: When the media won't cover you 14:57

12 weeksที่แล้ว14:57

14:57

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations…

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Tip: When to follow up on a pitch?