Guest: How to prove the value of PR

The Public Relations Podcast

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State Secrets: Inside The Making Of The Electric State

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

18 วันที่แล้ว22:08

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22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

15 วันที่แล้ว 14:59

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Every PR pro knows the struggle—proving ROI.

You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.

I talk to Liz Riley from NextPR, who says they have the answer.

We break down:
📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)
🎙️ Why podcasts might be a goldmine for credibility and client conversion
📣 The mistake PR pros make when shifting between social media platforms
💰 What investors actually want to see from PR reports

Would this prove ROI to your boss or client, or are there other ways?

Listen and decide for yourself.

🎧 Timestamps:
0:00 – The PR ROI debate: Why it still matters
5:42 – The Google Analytics trick that proves PR value
14:10 – Do podcasts actually drive leads?
21:30 – Why leaving a platform without notice kills credibility
27:45 – The future of ROI measurement: What’s missing?

GUEST

Liz Reilly - www.nextpr.com
LOCATION: Denver, Colorado
Web: nextpr.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/

162 ตอน

#Business #ThePublicRelationsPodcast

Guest: How to prove the value of PR

The Public Relations Podcast

published 15 วันที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

Every PR pro knows the struggle—proving ROI.

I talk to Liz Riley from NextPR, who says they have the answer.

Would this prove ROI to your boss or client, or are there other ways?

Listen and decide for yourself.

GUEST

162 ตอน

#Business #ThePublicRelationsPodcast

ทุกตอน

1
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton 14:51

8 วันที่แล้ว14:51

14:51

"We need a quote in 30 minutes, or we're dropping the story." The problem you have is that your client is in back-to-back meetings today. Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one. Kayley reveals not just the fact she's using AI, but how she does it. She also explains how to avoid generating fluff or inaccurate quotes. This is not another vague AI chat. This is practical, real-world PR execution for boutique and SME agencies that actually solves one of the most stressful pain points in comms today. What you'll learn: [03:30] How to avoid generic “AI-sounding” quotes [07:15] The onboarding system that captures client tone perfectly [11:50] Teaching AI to sound like your client (not a bot) [17:00] How to stay fast without crossing the line into fluff [21:10] How to keep journalists happy and your client off the phone GUEST Kayley Hamilton - CEO/Founder UPLVL Agency LOCATION: LA, USA Web: uplvlagency.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

1
Guest: How to prove the value of PR 14:59

15 วันที่แล้ว14:59

14:59

Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment. I talk to Liz Riley from NextPR, who says they have the answer. We break down: 📊 The real way to track PR-driven traffic and leads (beyond vanity metrics) 🎙️ Why podcasts might be a goldmine for credibility and client conversion 📣 The mistake PR pros make when shifting between social media platforms 💰 What investors actually want to see from PR reports Would this prove ROI to your boss or client, or are there other ways? Listen and decide for yourself. 🎧 Timestamps: 0:00 – The PR ROI debate: Why it still matters 5:42 – The Google Analytics trick that proves PR value 14:10 – Do podcasts actually drive leads? 21:30 – Why leaving a platform without notice kills credibility 27:45 – The future of ROI measurement: What’s missing? GUEST Liz Reilly - www.nextpr.com LOCATION: Denver, Colorado Web: nextpr.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

1
AI: Sentiment analysis in 2025 - Maha Global's Darwin 14:40

22 วันที่แล้ว14:40

14:40

PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explore: - The evolution of sentiment analysis—why it’s no longer enough - The ‘Behaviour-Reality Gap’—how to know if your messaging aligns with stakeholder expectations - Crisis comms and AI—how brands can avoid PR disasters by analysing actual customer sentiment (not just social media hype) - Proving PR ROI—how AI tools can tie reputation to financial value and help justify PR budgets at the boardroom level Forget vanity metrics—this episode is about using AI to predict reputation shifts, measure PR’s direct business impact, and avoid costly brand missteps. If you’re tired of comms being treated as a ‘soft’ discipline, this is a must-listen. GUEST HAIDER NAZAR - Darwin/MAHA Global (San Francisco, USA) Web: "Darwin" from www.maha.global SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/ #PRROI #AIforPR #PublicRelations #SentimentAnalysis #MarketingStrategy #PRMeasurement #ReputationManagement #IntegratedComms #CommsLeaders…

1
AI: First chat with a developer for PR 4:50

5 weeksที่แล้ว4:50

4:50

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies. But I'm also, interested in what you need.…

1
Technique: Using AI to pitch better 7:17

5 weeksที่แล้ว7:17

7:17

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr #comms…

1
Question: What do you need from AI tools? 3:48

5 weeksที่แล้ว3:48

3:48

A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"

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Tip: When to follow up on a pitch? 7:48

6 weeksที่แล้ว7:48

7:48

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails. I’d love to hear your take—what’s your rule of thumb for following up? URL: ThePublicRelationsPodcast.com…

1
Guest: Reach the right people, not everyone in your PR - Liz Brooks 14:59

9 weeksที่แล้ว14:59

14:59

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is. The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency. So, how do you do it right? In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media. GUEST Liz Brooks Main Contact: https://interviewvalet.com/liz/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/…

1
Practice: Could you add some sparkle to this PR problem? 5:34

10 weeksที่แล้ว5:34

5:34

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association. But they have a problem: people think of magic as just for children. They need your help to get across a new message. What are you going to do? Have a listen to the episode and decide how you would approach this problem.…

1
Guest: Predictions for In-house comms in 2025 14:58

10 weeksที่แล้ว14:58

14:58

What is the future for in house PR people in 2025? This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead? We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025. As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?…

1
Tip: How to better manage journalist relationships 14:48

10 weeksที่แล้ว14:48

14:48

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight. The situation raises an important question: What’s the most effective way to manage a relationship with journalists? There’s no shortage of opinions: Some say the key is simply to be nice to journalists. Others argue for a more aggressive approach to get journalists to do what you need. But is the real answer somewhere in between? The most effective approach may lie in managing the value you offer . Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return. It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics. In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively. Let’s dive in.…

1
Comms Conundrum - The Museum Crisis 6:05

11 weeksที่แล้ว6:05

6:05

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin. You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?…

1
Guest: Increasing the value of your PR role in 2025 14:48

11 weeksที่แล้ว14:48

14:48

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so far—it's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast. He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project. It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year. #PR #prtips #pragency…

1
PRBites: When the media won't cover you 14:57

11 weeksที่แล้ว14:57

14:57

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations…

1
Guest: Reach Different Audiences By Changing The Message 14:58

12 weeksที่แล้ว14:58

14:58

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025. In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience understanding are at the heart of impactful PR. Takeaways: Why tailored messaging is essential for cutting through the noise in modern PR. Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets. The risks of rigid messaging and how flexibility can save your campaign. How to balance AI-driven tools with the human touch to craft more personalised and effective messages. 👉 Subscribe for weekly discussions on PR-led marketing strategies, insider tips, and inspiring guest stories to help you thrive in the ever-evolving world of communications. RESOURCES: Connect with Andrew Healy: waterandwall.com Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com SHOWS: The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com MAKE CONTACT: Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/) info@thepublicrelationspodcast.com…

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Guest: How to prove the value of PR