If you are doing the PR and marketing for your organisation then you'll know things have changed. Sending a few press releases is no longer enough. Today organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well. Each week, former journalist and PR officer, Richard Midson hunts the world for the best ideas to build "connection". More: ThePublicRelationsPodcast.com