36 An Inside Look At Book Publishing And The Power Of Integrity with Jesse Finklestein - Co-founder Page Two Books

The Power of the Only

"I hope there are a lot of prospective authors out there who really internalize your multidimensional concept of "The Only" and who start realizing that they have a concept that shines in that Only kind of way." - Jesse Finkelstein

What does it take to be an author today?

The Power Of The Only isn’t just about individuals. It is also about shifting old systems to carve a new path. It is about not being afraid to be "The Only" to create what’s next. And that is what's happening right now. "Onlys" like you are creating what’s next. Industries, old structures, and traditional ways of thinking are being disrupted. That’s what Jesse Finkelstein, Co-Founder of Page Two Books, has been doing in the publishing industry for years. Her work is evolving the traditional publishing model to help thought leaders, subject matter experts, and organizations publish leading non-fiction books.

Jesse has spent her entire career in books. She has held several management roles at publishing houses, including COO of D&M Publishers and Associate Publisher at Raincoast Books, the Canadian publisher of Harry Potter. Despite the pandemic, Page Two is continuing to grow. They recently built an in-house audiobook program and announced a new global distribution program. Jesse shares how a devastating career moment gave her the foundational courage to launch her company and how a phone call from another “Only” in the industry gave her the ability to see the gift in the challenge.

"I thought that I was in it for the books for a long time, but I realized it's actually about the authors." - Jesse Finkelstein

In today's show, we talk about what it takes to be an author, the differences between traditional and hybrid publishing, and what inspired Jesse to create a company that supports authors by sharing their Only with the world.

Jesse Finkelstein discusses her journey in traditional publishing, how she navigated being the only woman on a management team, and how to survive in competitive industries while maintaining your integrity.

"It really takes a village to publish a book." - Jesse Finkelstein

Show Notes:

• What it takes to be an author
• When Jesse Finkelstein first started imagining a career in books
• What hybrid publishing is
• How hybrid publishing differs from traditional publishing
• Why integrity is so important
• How Jesse uses mantras in her work
• The value of traditional publishing today
• Advice for people thinking about writing a book
• How to utilize your unique market differentiator

Brand and Resource Mentions

• The Good Fight by Liane Davey

“We all have something to contribute -- to our families, to our communities, to our workplaces -- that is really unique to us.” - Jesse Finkelstein

3 Pieces of Advice or Action Steps:

1. Come to the table being as clear as possible about your unique market differentiator
2. Be very open
3. Elbow grease

"Across the board, publishers are some of the most innovative entrepreneurs I've ever seen, no matter what their model is." - Jesse Finkelstein

Connect with Jesse Finkelstein:

LinkedIn | Instagram | Twitter | Page Two

Thanks for being a part of this bold and powerful conversation on The Power of The Only!

Whether you feel like the only one in your company, industry, or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence, and representation, and to make an impact in your personal and professional life.

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Learn more about this episode of The Power of The Only with Angela Chee at www.angelachee.com/36