Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Just when we thought the sports teams in Philadelphia were on the up & up. The Sixers lost in disappointing fashion and the Phillies aren't looking like the World Series runner-ups they were last year.
Just when we thought the sports teams in Philadelphia were on the up & up. The Sixers lost in disappointing fashion and the Phillies aren't looking like the World Series runner-ups they were last year.
*This episode was recorded in the evening of 9/4/24* IT'S A REUNION! Tanner and T reconnect after some life updates to talk about The Eagles' 2024 schedule and give their record predictions. [Schedule break down at 10:02 mark]
The boys return to talk Eagles success as well as the disappointing end to the Phillies season, expectations for the Sixers, and both have a rant to talk about.
Just when we thought the sports teams in Philadelphia were on the up & up. The Sixers lost in disappointing fashion and the Phillies aren't looking like the World Series runner-ups they were last year.
The boys return and so do the Phils! Unfortunately, the local baseball team is off to a slow start and questions are beginning to arise. Can the Sixers finally get over the hump and get past the second round? What will the Eagles do in the draft?
The Birds are in the BOWL! It has been an anxiety ridden wait for the The Philadelphia Eagles to face off against the Kansas City Chiefs, kickoff is 2 sleeps away. Jalen Hurts and Patrick Mahomes were both in the race, but thanks to a shoulder injury to Hurts (that would sideline him for 2 games), Mahomes pulled away with more votes and won his 2nd MVP award in just 6 years. Fortunately, Jalen Hurts has assured us Birds’ fans that he has much more in mind than a silly MVP accolade. TUNE IN TO PREPARE FOR THE BIG GAME.…
The Birds are 1 game away from the BIG ONE! In their way, stands an impressively stacked team that bolsters A TON of talent. The San Francisco 49ers are very familiar with the NFC Championship game, but this time, they are led by this year’s Mr. Irrelevant, Brock Purdy, who is on an absolute roll as the Niners starting play-caller. For the Birds, Jalen Hurts has made it a MISSION to make it to this point and further, as everything the Eagles have built comes down to two more games🤞.…
The full crew finally meet to catch up on all things Philly sports. Between the Phillies new signings during this offseason to the success of the Eagles, things are looking up.
What a time to be a Philly sports fan!! The Phillies, of course take main stage as they are set to face the Houston cheaters... I mean...Astros in the WORLD SERIES. T has some apologizing to do as him and Tanner break down the matchup, player focus, and keys to success.
3 Weeks into the NFL season and the Eagles look like a dangerous team. The Phillies are looking like they could possibly collapse again! There is not much confidence in this Sixers team. The Ben Simmons interview is discussed.
The Phillies are still a threat even with the terrible series loss against the Mets. Eagles pre-season is coming to an end. Who will make the roster? Fantasy football is discussed.
The MLB trade deadline ended with some breaking news at the end! The Deshaun Watson situation seems to be coming to a conclusion. Sixers were caught tampering?! Eagles training camp updates.
The full crew was back after taking care of some adulting in their personal lives. The Sixers are on the verge of another 2nd round exit. Is there any possibility that this team can somehow salvage the season? How well has the Eagles done so far in the offseason? The Phillies are not playing up to the expectations of some of the hosts.…