#156 Jay Knight - Colorado Craft Beef

The Mountain Side

Jay Knight - United States Marine Corps veteran who transitioned from the front lines during the Iraq war to a significant role in the beef industry as a marketing director at Colorado Craft Beef. Sharing his military experiences, including a harrowing account of surviving an IED attack which later revealed a 10% compression fracture in his spine, Jay discusses the profound impacts of his service. He talks about facing survivor's guilt, a period of near-suicidal despair, and how these challenges led him to find a new purpose in the agricultural sector and beyond. With deep insights into the importance of storytelling in marketing, the support for local agriculture, and advocating for healthier dietary habits, Jay also recounts starting a podcast to assist veterans in finding purpose after service. His decision to contribute to Hurricane Harvey relief efforts marks a pivotal moment in his career path. The narrative is enriched with Jay's personal anecdotes of participating in a cross-country bike ride for charity and honors a fallen comrade while supporting children's hospitals. Jay's story is one of resilience, compassion, and the unyielding pursuit of purpose, reflecting on both his personal development and business success. Tune in as Jay Kinght joins Bobby Marshall in studio to discuss life adventure , world travels, US Marine Corp, combat deployments, Iraqi, marketing, photography, social media, Colorado Craft Beef, & much more. Please subscribe or like us on social media platforms for updates on shows, events, and episode drops.

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