We'll help you make new friends, reconnect with old ones, and build your own amazing friendship traditions. Subscribe to improve your social fitness today and avoid the friendship recession! Whatever happened to friendship? 49% of Americans report having three or fewer close friends and 12% have none! Comedians and friendship experts Matt Ritter and Aaron Karo are on a mission to change that. Each year they award a gigantic Man of the Year trophy to one of their childhood friends – a tradition that has kept their crew going strong for 35 years. We all took Sex Ed in school, but there has never been “Friend Ed” – until now!