#4: What are Your Options for Starting Your Marketing Journey?
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On this episode of The Marketing Water Cooler Podcast, Jeremy walks you through designing and implementing a marketing strategy for your business. It’s pretty hard to go from zero marketing to starting marketing, and there are potential potholes along the way, whatever you choose to do, so this is a great listen for anyone who’s facing these kinds of decisions at the moment.
Jeremy outlines the three main options you have to cover your marketing needs: hiring an external marketing consultant, hiring a marketing employee, or collaborating with a full-service marketing agency. Each of these three can give your business the marketing boost that it needs, but you need to carefully consider which will give you value for money and which will be best at attracting your ideal clients. Listen out as Jeremy and Steph run through the pros and cons of each option, as well as some of the structures that you’ll need to put in place before you start collaborating with your marketing expert.
Don’t forget to subscribe to The Marketing Water Cooler Podcast, and stay tuned for new episodes every Tuesday, Wednesday and Thursday.
Timestamps
[0:14] The topic for today’s show: How to start marketing your business
[0:50] “Word of mouth” isn’t a growth strategy
[1:36] Your first option: Hiring a strategic marketing consultant
[2:02] Your second option: Hiring a marketing employee
[2:26] Your third option: Hiring a full-service marketing consulting agency
[3:02] The downsides of hiring a strategic marketing consultant
[4:25] The downsides of hiring a marketing employee
[6:20] The downsides of hiring a full-service marketing consulting agency
[9:17] Weighing up your options to figure out what’s best for your business
[12:20] But what do you actually need from your marketing?
[13:10] Steph’s take on analyzing your marketing needs
Links
Strategic Branding Studios website
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