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#3: Nothing to Something: Questions to Ask Before Shopping Vendors
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เนื้อหาจัดทำโดย Strategic Branding Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Strategic Branding Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
On this episode of The Marketing Water Cooler Podcast, Jeremy and Steph give advice on how to find the perfect marketing vendor for your needs.
Jeremy walks you through the stages of the journey of outsourcing your marketing needs, from what to do before beginning your search, to how to decide what you need from your newly recruited marketing agency. He also explains what factors you should weigh up before outsourcing your marketing, as opposed to looking for in-house marketing solutions. These include the time and effort you’re currently spending on marketing, the kind of specialist marketing knowledge you need, and the economies of scale of bringing on a marketing team.
You’ll also hear the advantages and downsides of bringing on an external marketing team, from cost to company culture. Hiring marketing in-house can help you build a strong company culture of excellence in marketing, but can prove costly if your in-house marketing employees move on. On the other hand, a good marketing agency that’s worth their salt should slot seamlessly into your strategy, identify your needs, and consistently deliver, regardless of who’s on their team.
Listen out for Jeremy’s number one tip to save time and energy when working with a marketing vendor, and don’t forget to subscribe to the podcast.
Timestamps
[0:20] The topic of today’s show: Shopping for marketing vendors
[1:18] The first thing you should do before calling a vendor
[2:45] What do you need from your marketing vendor?
[4:04] But what do you want your marketing to achieve?
[6:05] How do you know when it’s time to outsource your marketing?
[6:52] When you need a marketing specialist
[8:28] The economies of scale of outsourcing marketing
[10:10] The benefits of hiring marketing in-house
[10:53] The downsides of in-house marketing
[11:46] The benefits of finding the right marketing partner
[13:13] Agencies should be learning while working with you
[14:00] You know your customer best
[16:25] Becoming 1% more confident in your marketing strategy
[17:07] Stephanie’s takeaway from the show
Links
Strategic Branding Studios website
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