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#9: 3 Ways to Assess if Your Organization is Ready to Hire a Third-Party Marketing Agency
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เนื้อหาจัดทำโดย Strategic Branding Studios เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Strategic Branding Studios หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
On this episode of The Marketing Water Cooler Podcast, Jeremy and Steph lay out the three key things you need to consider before hiring a third-party marketing agency: Finances, partnership and vision. Jeremy dives deep into each one to show you how the decisions you make around finances, partnership and vision will affect the outcomes of your marketing efforts, and could make or break your marketing ROI.
If you want to empower your marketing agency to deliver great results for your business, you need to be really clear with them from the beginning about how much money you’re willing to spend, who you’re expecting to make decisions about marketing and what you want the marketing to achieve. If these parameters aren’t set at the start of your relationship, you can be sure to encounter issues with your marketing effort, which will make it hard to justify your marketing costs to the CEO. If you’re unsure about whether you’re ready to take on the challenge of outsourcing your marketing, listen out for the alternative plan Jeremy gives, which involves upgrading your existing social media manager into a fully fledged marketing role.
Subscribe to The Marketing Water Cooler Podcast for more great in-depth discussions on launching your business marketing, and send a comment to Jeremy and Steph via the site to let them know what you think of this episode.
Timestamps
[0:25] Finance, Partnership, Vision: The three key things you need to consider before hiring a third-party marketing agency
[1:10] Breaking the relationship before it starts
[1:25] Finances: what can you afford and what do you need?
[2:30] Doing the math on outsourcing your marketing
[4:15] What type of relationship do you want with your marketing agency?
[5:35] Your 2 options to manage the relationship with your marketing agency
[6:30] Building a vision to share with your marketing agency
[10:08] How do you know when it’s time to graduate from a social media manager to a full-services marketing team?
[12:00] An alternative route to starting to market your business
[13:00] Don’t hate your marketing ROI if you never planned out what your marketing goals were
[14:13] Steph’s summary of building a marketing plan
[15:40] You need to build a business case for marketing
Links
Strategic Branding Studios website
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