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#10: What is the Role of the Agency in Producing Technical Content?
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On today’s episode, Jeremy breaks down the role of a marketing agency in producing technical content. This is a really important aspect of the relationship between a business and a marketing agency because the demand for technical writing is increasing, so it’s becoming a key part of the marketing strategy for many kinds of businesses. In addition, many buyers are now spending less than 5% of their decision-making time with vendors, so they’re making their decisions alone. If you can give your buyers quality information to browse in their own time, you can still influence the buying process.
Jeremy gives advice on how to manage your technical writing needs when working with your marketing agency. There are a number of solutions available, from outsourcing 100% of your technical writing needs, to a hybrid solution of in-house and outsourcing technical writing. You’ll hear Jeremy’s personal recommendation on which solution to choose and how this could lead to you building a multimedia content library.
Listen out to find out what Jeremy thinks is the biggest problem in marketing right now, and don’t forget to subscribe to the podcast.
Timestamps
[0:17] Today’s topic: What’s the role of a marketing agency in producing technical content?
[0:47] What is technical writing?
[3:10] So what’s non-technical writing?
[4:37] But why do you need to take technical writing into account when thinking about your marketing agency?
[6:05] Buyers are making decisions by themselves
[8:57] How a marketing agency can support your technical writing needs
[10:37] The challenge of fully outsourcing your technical writing
[11:46] Jeremy’s recommendation on how to cover your technical writing needs within a marketing agency relationship
[12:40] Building a content knowledge audit
[15:12] Steph’s vision of the ideal technical writing marketing partnership
[15:50] How to write great technical marketing content
[19:00] The problem of writing in a digital accent
[21:30] The real role of the marketing agency
Links
Strategic Branding Studios website
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