3. Extinction or Revolution of Marketing Procurement ?

The Marketing Procurement Podcast

Do you believe Marketing Procurement is on its way to extinction or revolution?
Is there such a thing as one Marketing Procurement definition?
I'm must admit having struggled for a long time to reconcile the opposition between the word Marketing and the word Procurement. At times, it felt like they shouldn't be in the same sentence.
My experience over time helped me reconciling those two terms. I am now convinced that Marketing Procurement is both Art & Science. It's a discipline that combines savvily the generic Procurement skills and applies them to the unique needs of Marketing.
This episode explores the many faces of Marketing Procurement. It provides actionable tips & advice to define the scope and maturity level that everyone can start using immediately.
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Take care of yourself and take care of each other.
MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/