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#6 Employee Brand Advocacy Case Story - Rabobank
Manage episode 391372317 series 3541964
เนื้อหาจัดทำโดย Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
We've heard many times that people prefer to connect with people (on social media)...not brands. The people who represent a company brand, are its employees. More companies are realizing the benefits of leveraging the personal brands of their employees, on social media, to build the company brand and drive growth.
Rabobank is an international bank (headquartered in the Netherlands), whose purpose is being socially responsible. As a way to drive deeper connections with its customers, even as the world becomes more digital, they launched an employee brand advocacy program on social media.
In this episode, I'll be speaking with Rabobank's social media lead, Tessa Wagensveld, who'll share:
- How they rolled out the program;
- The role of the brand purpose in how the program is executed; and
- Why B2B and B2C companies need to incorporate employee brand advocacy in their marketing strategies.
Thank you for tuning in to another episode and 'flipping the marketing conversation (from external to internal) with me. I invite you to follow The Internal Marketing Podcast on your favorite podcasting app, and share it with anyone who'd find it interesting.
RESOURCES:
Rabobank's website: www.rabobank.com
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