Marketing Planning for 2022

The Digital Marketing Podcast

Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can!

Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them.

Also under discussion on crypto and NFC’s, Daniel rails against ciaran multiple times to convince him that NFC’s are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front.

Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR’s, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective.

Useful Resources

Target Internet Youtube Channel https://www.youtube.com/user/TargetInternet

This episode as a video https://www.youtube.com/watch?v=ktZ6ZxqGTo8

Daniel’s Strategy Statement Apple Example

A- What you’ll do

B- What it will be focussed on

C- What it will achieve

D- What the market impact will be

Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers’ simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d).

Setting S.M.A.R.T. Objectives

First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". (https://www.youtube.com/watch?v=7LWbCqjLE-I)

• Specific
• Measurable
• Actionable / Achievable / Attainable
• Realistic and Relevant
• Time-bound

See how much this has been pulled around by different marketers https://en.wikipedia.org/wiki/SMART_criteria

TikTok https://www.tiktok.com/business/en-GB

GA4 https://support.google.com/analytics/answer/10089681?hl=en

Felipe Castro OKR’s https://felipecastro.com/en/okr-tools/

Agile Marketing Management https://www.agilesherpas.com/blog/agile-marketing-manifesto-explained

Google’s Project Oxygen https://rework.withgoogle.com/blog/the-evolution-of-project-oxygen/

Benchmark your skills https://www.targetinternet.com/benchmark-digital-marketing-skills-assessment/