Why Business Owners Can't Ignore Podcasting

The Commission Code for Success

Send us a text

Ever wondered why your business's social media efforts aren't converting to sales? The answer might be simpler than you think: you're competing for attention in spaces designed for distraction.
Podcast strategist Alecia Gulati reveals the transformative power of podcasting for small business owners in this eye-opening conversation. Unlike social media's quick-hit dopamine cycle, podcasting creates an intimate space where listeners deliberately choose to spend 30 uninterrupted minutes with you – a level of attention virtually impossible to achieve elsewhere in digital marketing.
Gulati pulls back the curtain on her comprehensive podcast launch strategy, debunking the "launch in 24 hours" myth with her proven two-month process. From conducting 8-10 hours of market research to building pre-launch anticipation with audience involvement, she details how thoughtful planning creates sustainable podcasting success. For busy entrepreneurs concerned about time commitment, she shares her genius 10-minute episode format that delivered major SEO benefits and client acquisition with minimal production effort.
As AI floods our digital landscape with computer-generated content, Gulati emphasizes how podcasting showcases your humanity – your stories, experiences, and genuine connection with audience struggles. This authenticity creates trust no algorithm can replicate. The best part? Starting requires minimal investment: a decent USB microphone, free editing software, and affordable hosting.
Whether you're considering a limited series or an ongoing show, discover how podcasting might be the missing piece in your marketing strategy. Ready to turn listeners into leads? Visit helpmypod.com for resources, workshops, and free consultations to get started.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!

บท

1. Alicia's Podcasting Journey (00:00:00)

2. Why Small Businesses Need Podcasts (00:06:45)

3. Strategic Podcast Launch Process (00:12:43)

4. Publishing Platforms and Content Management (00:19:25)

5. Low-Cost Start and Final Recommendations (00:25:29)