The Art of Personal Connection in Business

The Commission Code for Success

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Mary Cravens shares her expertise on helping coaches create a steady stream of great clients without relying on social media, focusing instead on building relationships and having direct business conversations. She reveals simple yet powerful client acquisition strategies that save time while creating meaningful connections.
• Personal connection trumps social media for client acquisition
• Handwritten notes and small gestures make massive impact in a digital world
• Asking "Can we talk business?" eliminates awkward sales transitions
• Virtual coffee meetings are an effective relationship-building tool
• Focus on psychographics over demographics when defining ideal clients
• Understanding the three core problems your ideal clients face simplifies marketing
• Speaking to groups can generate significant business without requiring a fee
• Follow your natural strengths rather than forcing yourself into uncomfortable marketing methods
• Authenticity in your approach is what ultimately attracts clients
To learn more about Mary's approach, visit simplygetclients.com and take her free "More Clients, Less Marketing" class that shows how to align all your marketing efforts into a cohesive client generation strategy.
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1. Introduction to Personal Connection (00:00:00)

2. Mary Cravens: Simply Get Clients (00:02:10)

3. Handwritten Cards vs. Social Media (00:05:14)

4. The Direct "Can We Talk Business?" Approach (00:08:42)

5. Defining Your Ideal Client (00:13:14)

6. Speaking Opportunities for Client Generation (00:19:55)

7. Authenticity and Personal Business Growth (00:22:51)