5 Ways to Earn Customer Growth with Fred Reichheld (Creator of the NPS Management System)

The Chief Customer Officer Human Duct Tape Show

“I preach to people to stop linking net promoter to bonuses and stop making it into a target, which makes it the objective as opposed to a learning process,” says Fred Reichheld, New York Times best-selling author, customer loyalty guru, and creator of the Net Promoter Score management system. Fred and I chat about the hard work that comes with good leadership, and the dedication that's needed in order to live up to promises, to put customers first, and to serve as a beacon of light.