Group Licensing and NIL with The Brandr Group

The Business of College Sports

This episode, I'm joined by Wesley Haynes, President and Founder of The Brandr Group. His company has been on the leading edge when it comes to group licensing in the NIL era, signing nearly 20 schools to deals that allow their student athletes access to group licensing opportunities.
The Brandr Group currently has agreements with the following schools: UNC, Ohio State, Texas, Alabama, App State, Indiana, Michigan State, UF, NC State, Villanova, Nebraska, Maryland, Marquette, Oklahoma State, Texas Tech, Xavier, Purdue, and UGA.
Haynes and I discussed:

• How TBG's background in pro sports is helping them navigate NIL
• His meetings with the NCAA about group licensing
• How TBG's alumni programs opened the door for NIL work now
• Which student athletes are benefiting from group licensing
• What TBG's agreement with schools looks like
• The education is required to get student athletes on board
• What group licensing with student athletes looks like for brands
• The results for schools and student athletes that are working with TBG already
• Passive vs. active group rights

In the podcast, we teased some results from Ohio State and UNC, which you can read more about here.
You can follow TBG on Twitter or check out their website for more information.

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.