Revisited: Shondell Varcianna on creating content that speaks to your niche

The Black Girl Business Bar

I'm still on break, so I'm bringing back one of my favorite episodes from 2021. I had the pleasure of chatting with Varci Media founder and CEO Shondell Varcianna about her journey from working in the financial industry to serving financial institutions with her content writing services.

Her story is particularly interesting because, at one point, her business served a general clientele, but she realized that the general approach was NOT working for her. So she decided to narrow her company's focus. We talk about how she came to make that decision and what it means to find your niche as a business owner.

Shondell also gives practical tips for online business owners to find and listen to potential customers and clients and supercharge your process for finding content ideas.

• Connect with Shondell on LinkedIn: https://www.linkedin.com/in/shondellvarcianna/
• Or check out her company, Varci Media: https://varcimedia.com/

References in this episode

• The 4-Hour Work Week by Timothy Ferriss
• Real Estate guru Grant Cardone

More on Khalida

Khalida DuBose is a business mentor specializing in sales strategy. As a previous crowdfunding coach, she supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. Now, she focuses on helping women of color who are early-stage online business owners as they navigate the entrepreneurial journey. For more information on Khalida, visit khalidadubose.com.

Follow Khalida on Instagram @khalida.dubose. You can email her at [e-mail].

The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone and Die Hard Productions.