Talking Tourism Episode 108 - A Paradox Harmony with Joe Pickett

Talking Tourism

Joe Pickett is the General Manager at Spring Bay Mill, a 43-hectare waterfront site that is being managed by a group of bright sparks intent on charting a sustainable path. Spring Bay Mill is an events and functions space, accommodation facility, and even the site of an up-cycled amphitheatre, but it's the regenerative focus of the business that provides a fascinating case study into how Tasmanian tourism can position itself as a leader in this space.
In today's episode, West by North West's Tom Wootton discovers how Joe and his team have sensitively repurposed a former woodchip mill into something that is productive and regenerative, all while doing business and turning a profit.
Joe unpacks the "paradox harmony" of the triple bottom line, and how Spring Bay Mill has considered purpose alongside profit in all of its work. Gone are the days where a rubber stamp of approval was enough - today's tourists are more socially aware than ever, so Tom and Joe also discuss the importance of sharing your efforts and impact. In an age of intentional travel, how can you have a meaningful conversation with your customers that connects your purpose through every touchpoint of your business?
Today’s episode is brought to you by our partner, McDermott’s Coaches. McDermott’s Coaches are Tasmania’s largest coach tour and specialist transport service provider, supplying tours, transfers and coach charters for large and small groups around Tasmanian and interstate. They offer the local knowledge and experience of the McDermott family along with over 50 staff, all of whom are committed to delivering great service. Thanks to McDermott’s Coaches for their generous support of TICT and for helping to make this episode of Talking Tourism possible.