#93 - Cody Iverson - The key to a successful advertising campaign

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Cody Iverson is the CEO and co-founder of VisCap Media. After owning a number of ecommerce brands and businesses that generated multiple 7-figures in revenue across them, he's now doing it on the agency side. VisCap Media is an agency that specializes in creating high-converting direct response ads for D-to-C ecommerce brands.

• Bullet points
• 00:45 - Intro
• 03:32 - The entrepreneurial start
• 05:16 - Creating the first businesses
• 09:22 - Don't recreate the wheel
• 11:30 - From selling products to helping others to sell
• 13:51 - Getting the first clients
• 15:57 - Direct response
• 19:35 - Microads
• 22:23 - Creating a great business culture
• 24:09 - The hiring process
• 26:18 - Where to find out more
• 27:15 - Rapid fire question round
• 27:45 - What superhero would you be and why?
• 29:55 - What is one thing that people incorrectly assume about you?
• 31:04 - What is the most pointless subject taught at schools and what would you replace it with? 32:33 - What is one random act of kindness you either witnessed or done yourself?
• 33:35 - What unusual or underrated food or drink should more people try out?
• 34:40 - What is one mistake in your life and what did you learn from it?
• 36:28 - What does the first 30 minutes of your day look like and when does it start?
• 39:14 - What do you do or where do you go to get inspired?
• 40:12 - Who do you idolize above everyone else and why?
• 41:10 - What book do you read, recommend or gift the most?
• 43:37 - What silly thing should people do more of?
• 44:55- If you could change one world problem with one wish, what would it be?
• 47:01 - What makes you happiest?
• 48:02 - Any asks or requests for the audience?