HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…
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Daily Deals
The Most Controversial Part of Marketing
Manage episode 316008818 series 2616172
เนื้อหาจัดทำโดย Johnny Molson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Johnny Molson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Strategy must come before tactics, but people rarely do that. Why is it such a controversial idea?
55 ตอน
แบ่งปันManage episode 316008818 series 2616172
เนื้อหาจัดทำโดย Johnny Molson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Johnny Molson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Strategy must come before tactics, but people rarely do that. Why is it such a controversial idea?
55 ตอน
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A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder. With commentary from: Roy H. Williams/Wizard of Ads Orlando Wood/System 1 Group Harry Beckwith/Author Matt Owens/System 1 Group Zach Atherton/Harmon Brothers…
Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://broadstreetads.com/successful-click-through-rate/ https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising…
Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.
Remember when you predicted 5G would change all of humanity? You were wrong. Maybe we should get out of the "predicting" business.
Always remember: Marketing ≠ Advertising. There are certainly those who specialize in graphic design, video, or digital. But we're talking Marketing. The strategy before the tactics. If you're just thinking "advertising," you're in trouble.
A little bit of fertilizer is ok. Doing some sales promotions is ok. Too much fertilizer and you'll fry your lawn. Too many promotions, and you'll fry your brand. Les Binet's comments on price promotions https://www.marketingweek.com/les-binet-price-promotions-recession/ Consumer behavior information from Michelle Klotz https://insidebe.com/articles/the-dangers-of-discounting/…
Sometimes success isn't what it seems. Read the Nielsen article on the importance of awareness: https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/
I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks. Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/…
Source material from: Marketing Week | Mark Ritson on What Does and Doesn't Matter in Marketing Mark Ritson | On The Contrary | APG Strategy Conference 2018
If somebody tells you "everything" will change this year... they're probably wrong. Wait... they're most certainly wrong Links Forbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Research on generational groups from BBH Labs https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth Gen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generations NBCNews prediction for 2018 https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Smart Speakers aren't making money https://www.popsci.com/technology/amazon-alexa-lose-money/ US Census data on retail purchases: https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf…
A list of facts about your business is a dull documentary Learn why fables are your secret weapon Referenced in this podcast, Jonathon Gotchall's article: https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon
Most people don't need what you are selling right now. So, why are you ignoring them? LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow
Resources from this episode: Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o... Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/ And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve... SHOW LESS
...it's the thing IN the thing that makes it work. The media does not make the message work. The message makes the media work.
Research from Les Binet and Peter Field: https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/ Their book, The Long and the Short of it: https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/ Mark Ritson article on price promotions: https://www.marketingweek.com/ritson-era-price-promotions-over/…
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