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Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://b…
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Always remember: Marketing ≠ Advertising. There are certainly those who specialize in graphic design, video, or digital. But we're talking Marketing. The strategy before the tactics. If you're just thinking "advertising," you're in trouble.โดย Johnny Molson
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A little bit of fertilizer is ok. Doing some sales promotions is ok. Too much fertilizer and you'll fry your lawn. Too many promotions, and you'll fry your brand. Les Binet's comments on price promotions https://www.marketingweek.com/les-binet-price-promotions-recession/ Consumer behavior information from Michelle Klotz https://insidebe.com/article…
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I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks. Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/…
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If somebody tells you "everything" will change this year... they're probably wrong. Wait... they're most certainly wrong Links Forbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Research on generational groups from BBH Labs https://www.bbh-labs.com/p…
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A list of facts about your business is a dull documentary Learn why fables are your secret weapon Referenced in this podcast, Jonathon Gotchall's article: https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weaponโดย Johnny Molson
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Most people don't need what you are selling right now. So, why are you ignoring them? LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-growโดย Johnny Molson
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Resources from this episode: Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o... Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/ And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve... SHOW LESSโดย Johnny Molson
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Research from Les Binet and Peter Field: https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/ Their book, The Long and the Short of it: https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/ Mark Ritson article on price promotions: https://www.marketingweek…
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Generations, defined as like-minded groups that share a birth range, don't exist. This important information has been uncovered by research from BBH-Labs: https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surpris…
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Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people. ...about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-frie…
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