Emotion in Advertising = Dollars in Biz
Manage episode 452128626 series 2616172
A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.
With commentary from:
Roy H. Williams/Wizard of Ads
Orlando Wood/System 1 Group
Harry Beckwith/Author
Matt Owens/System 1 Group
Zach Atherton/Harmon Brothers
55 ตอน