Behind The Most Viral Sports Videos

Second Nature

Player FM - Internet Radio Done Right

เพิ่มแล้วเมื่อ thirty-one สัปดาห์ที่ผ่านมา

เนื้อหาจัดทำโดย Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

The Agile Brand with Greg Kihlström®

1
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12

3 วันที่แล้ว27:12

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

ประมาณหนึ่งปีที่แล้ว 1:02:38

MP3•หน้าโฮมของตอน

Show Notes:

Stu Thomson: https://www.linkedin.com/in/stuthomson/

Cut Media: https://cutmedia.com/

Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI

Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o

Dave Sowerby: https://www.instagram.com/davesowerby/

Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ

Drive to Survive: https://www.netflix.com/title/80204890

Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI

F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k

World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ

Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts

Screen Scotland: https://www.screen.scot/

The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA

BPC:

Grand Slam Track: https://cutmedia.com/work/grand-slam-track

Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok

Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

82 ตอน

#Sports #Business #Dylan Bowman

Behind The Most Viral Sports Videos

Second Nature

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

Show Notes:

Stu Thomson: https://www.linkedin.com/in/stuthomson/

Cut Media: https://cutmedia.com/

Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI

Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o

Dave Sowerby: https://www.instagram.com/davesowerby/

Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ

Drive to Survive: https://www.netflix.com/title/80204890

Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI

F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k

World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ

Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts

Screen Scotland: https://www.screen.scot/

The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA

BPC:

Grand Slam Track: https://cutmedia.com/work/grand-slam-track

Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok

Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

82 ตอน

#Sports #Business #Dylan Bowman

ทุกตอน

1
How The Outdoor Industry's Top Agent Is Redefining Partnerships 1:05:30

3 วันที่แล้ว1:05:30

1:05:30

Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs. Show Notes: Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/ RXR Sports: https://www.rxrsports.com/ Jimmy Chin: https://www.instagram.com/jimmychin/ Meru (Film): https://www.merufilm.com/ Free Solo (Film): https://films.nationalgeographic.com/free-solo Kate Courtney: https://www.instagram.com/kateplusfate She Sends Racing: https://www.shesends.it/ RXR Speakers: https://www.rxrsports.com/live Voicing Change Media: https://www.voicingchange.media/ BPC: Brand, Product, Content Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast Farnum Street: https://fs.blog/newsletter/ Clear Thinking (Book): https://fs.blog/clear/ Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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The Strategy Behind The Best Brands Using Social Media 1:02:46

6 วันที่แล้ว1:02:46

1:02:46

Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life. Show Notes: Darren Rayner: https://www.linkedin.com/in/darren-rayner-8b90384/ Magnafire: https://www.magnafiremedia.com/ Voleurz: https://www.newschoolers.com/news/read/A-Voleurz Content Pyramid Video: https://www.linkedin.com/posts/darren-rayner-8b90384_contentstrategy-digitalmarketing-audienceengagement-activity-7252355122704338944-wk6Z Mountain Gazette: https://www.magnafiremedia.com/work/MG202/ Arc'teryx Case Study: https://www.magnafiremedia.com/work/holiday2024/ Quebec - Finn Isles: https://www.magnafiremedia.com/work/finn-iles-purest-line/ BPC - Brand, Product, Content: Hettas: https://hettas.com/ Rafa Ortiz - Lobster Falls: https://www.youtube.com/watch?v=RlsGHo5Rjh8 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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The Growing Opportunity For Athletes And Brands 1:17:12

10 วันที่แล้ว1:17:12

1:17:12

Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future. Show Notes: Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/ Cadence Media Strategy: https://www.cadencemediastrategy.com/ Zero Draft: https://zerodraft.substack.com/ Freeskier: https://freeskier.com/ Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25 Scott Galloway: https://profgmedia.com/ Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/ Free Solo Film: https://films.nationalgeographic.com/free-solo BPC - Brand, Product, Content: Invisible Rulers (Book): https://amzn.to/3X4e0w9 Everybody Lies (Book): https://amzn.to/41hhJc8 DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
How I Burned Down My Business 1:12:13

13 วันที่แล้ว1:12:13

1:12:13

Martina Brimmer founded Swift Industries 17 years ago in the basement of a punk house. Over those years, she held on to a rollercoaster of ups and downs as the business grew, adapted and survived to meet market demand. After the softening of the cycling industry post-pandemic, Martina had to make some big decisions for the survival of the business, and this incredibly transparent conversation is an honest recountain of the lessons learned and insights gained. Show Notes: Swift Industries: https://builtbyswift.com/ Swift Industries Instagram: https://www.instagram.com/swiftindustries/ Revelate Designs: https://www.revelatedesigns.com/ Goldman Sachs Small Business Program: https://www.goldmansachs.com/community-impact/10000-small-businesses/ Jason Goodman: https://www.instagram.com/swift_getlost_academy/ Get Lost Adventure Series: https://builtbyswift.com/blogs/the-swift-industries-blog/sign-up-for-swift-industries-get-lost-academy Swift Social Ride: https://builtbyswift.com/pages/swift-social-ride Stoked Spoke Adventure Series: https://gearhouse.eventcalendarapp.com/u/49431/358272 Swift Campout: https://builtbyswift.com/blogs/the-swift-industries-blog/the-campout-navigators-color-the-valley Founded Outdoors: https://foundedoutdoors.com/ BPC: Brand, Product, Content: Topo Designs: https://topodesigns.com/ DB Clay DIY Wallet: https://www.dbclay.com/dtwk/p/black Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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Playing The YouTube Long Game With Jeff Pelletier 1:19:35

17 วันที่แล้ว1:19:35

1:19:35

Jeff Pelletier is an established filmmaker, content creator and successful agency owner - among many other things. He sits down with Aaron to compare notes on the YouTube journey and provides insights and actionable advice for other aspiring content creators looking to build a community. Show Notes: Jeff Pelletier: https://www.youtube.com/@JeffPelletier Jeff's Website: https://jeffpelletier.com/ BaseTwo Media: https://videoforbusiness.ca/ Billy Yang: https://www.billyyang.com/ Crunchlabs: https://www.crunchlabs.com/ Beau Miles: https://www.youtube.com/beaumiles BPC - Brand, Product, Content: Jenny Tough: https://www.youtube.com/@JennyTough_ Jenny's Book - Solo: https://amzn.to/4jRbcfl DJI Osmo Pocket 3: https://amzn.to/4hQyMap DJI Lav Microphones: https://amzn.to/3EuXO0t Snickers Protein Bars: https://amzn.to/3EqkO0s Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
The Past, Present, and Future of Wild Rye 55:08

20 วันที่แล้ว55:08

55:08

Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode the exhausting rollercoaster of manufacturing, marketing and everything in between as the brand experienced growth. Find out how a Craiglist post became an inflection point for the brand - and where the brand is headed next! Show Notes: Wild Rye: https://wild-rye.com/ Cassie Abel: https://www.linkedin.com/in/cassie-abel-5853787/ Women-Led Wednesday: https://womenledwednesday.com/ How I Built This - Sara Blakely: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160 How I Built This - Whitney Wolfe: https://podcasts.apple.com/us/podcast/bumble-whitney-wolfe-2017/id1150510297?i=1000436036734 Tory Burch Foundation: https://www.toryburchfoundation.org/ Title Nine: https://www.titlenine.com/ BPC - Brand, Product, Content: Salomon QST Skis: https://www.salomon.com/en-us/shop/sports/alpine-skiing/skis/freeride.html Eliot Jackson - "Ode To LA": https://www.youtube.com/watch?v=LDthZQI7G4c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
Exploring Media Business Models With Simon Freeman 1:24:19

24 วันที่แล้ว1:24:19

1:24:19

Founder and publisher of Like The Wind magazine, Simon Freeman, joins the podcast to talk about media models and the different approaches that are available to explore for media operators. Show Notes: Like The Wind: https://www.likethewindmagazine.com/ Mario Fraioli: https://themorningshakeout.com/ Surfers Journal: https://www.surfersjournal.com/ Jonathan Levitt Podcast: https://www.youtube.com/watch?v=K4GWhpYsx48 The Rebooting: https://www.therebooting.com/ Wirecutter: https://www.nytimes.com/wirecutter/ Matt Trappe's Article: https://substack.com/home/post/p-155444935 Red Bull Content Pool: https://www.redbullcontentpool.com/ BPC - Brand, Product, Content: Sponsor Magnet (Book): https://amzn.to/4hFkxoT The Purple Runner (Book): https://amzn.to/3EoBBkI American Football: https://www.nfl.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
What Business Are You Building? 1:03:41

27 วันที่แล้ว1:03:41

1:03:41

Reflecting on the recent pod with the co-founders of Skratch, Dylan and Aaron take a closer look at their approach to running their own businesses. Leadership, profit versus impact, scaling versus staying small, funding and business models. Maybe most important - what time horizon are we using to make all these decisions - are we truly playing the infinite game? Show Notes: Freetrail: https://www.freetrail.com Super Rider: https://www.youtube.com/@SuperRiderTV Gary Keller "The One Thing" (Book): https://amzn.to/4hCpBdy RXR Sports: https://www.rxrsports.com/ Voicing Change: https://www.voicingchange.media/#home Job Of The Week: https://www.linkedin.com/jobs/view/director-of-partnerships-at-voicing-change-media-4128241311/ Rich Roll x Steve Magnus Podcast: https://www.richroll.com/podcast/steve-magness-887/ BPC - Brand, Product, Content: The Heart Speaks (Book): https://amzn.to/4jD33et Chipotle x Strava Challenge: https://citychallenge.chipotle.com/ The Battle For Burritos: https://runningmagazine.ca/the-scene/arizona-ultrarunners-battle-in-ridiculous-strava-challenge/ Jamil Coury Strava: https://www.strava.com/athletes/1055184 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
Why Skratch Is Not For Sale 1:06:51

4 weeksที่แล้ว1:06:51

1:06:51

Skratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to stay true to that ethos is evident in this conversation with co-founders Allen Lim and Ian MacGregor. Show Notes: Skratch: https://skratchlabs.com 2024 Year In Review (Blog): https://www.skratchlabs.com/blogs/life-skills/2024-year-in-review Vern Harnish - Scaling Up: https://amzn.to/4jN5VWq McGuckin Hardware: https://www.mcguckin.com/ Zingerman's Guide: https://amzn.to/4azJrnv The Infinite Game: https://amzn.to/42B52dq Christina Chase - MIT Sports Lab: https://sportslab.mit.edu/ Peter Kim - Applied Exercise Science: https://www.colorado.edu/iphy/research Skratch in Paris: https://www.youtube.com/watch?v=nyPGaQHvF6c Skratch Cafe: https://www.skratchlabs.com/pages/cafe Chef Biju Thomas: https://www.instagram.com/bijuthechef/ BPC: Brand, Product, Content Ian - Integrating Ski Areas: https://coloradosun.com/2024/11/26/nederland-vying-to-buy-eldora/ Allen - Bosch E-Bikes: https://www.bosch-ebike.com/us/ebikes Aaron - Gawx x Digital Spaghetti: https://www.youtube.com/watch?v=fDAqyQIaUPY Dylan - Aaron Rogers "Enigma": https://www.netflix.com/title/81757010 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
The Mindset We're Bringing Into 2025 1:05:03

5 weeksที่แล้ว1:05:03

1:05:03

Dylan and Aaron reconnect to share the different approaches they are taking toward success in the outdoor industry in 2025 - digging into goals, frameworks and vision (and then some). They also riff on the new team launched by Kate Courtney (She Sends Racing) and why it matters a lot more than just the typical factory sponsorship announcement. Show Notes: Kate Courtney: She Sends Racing: https://www.youtube.com/watch?v=8ptuCHv_adE Alex Honnold Foundation: https://www.honnoldfoundation.org/ She Sends Foundation: https://www.shesends.it/ Kilian's Foundation: https://www.kilianjornetfoundation.org/ Be Good Foundation: https://www.thebegoodfoundation.org/ Protect Our Winters: https://protectourwinters.org/ James Jackson - Mantle Mindset: https://www.instagram.com/mantlemindset/ Atomic Habits: https://protectourwinters.org/ Entrepreneur Operating System: https://www.eosworldwide.com/ Aaron's Cold Brew Setup: https://amzn.to/4jIo9bA Alpine Start: https://alpinestartfoods.com/ BPC - Brand, Product, Content: DB Clay: Begin Again: https://www.youtube.com/watch?v=BpMCoBUEQ2Q Freetrail: Begin Again: https://www.youtube.com/watch?v=LgUoVvMB2ns Never Second - C30: https://never2.com/products/c30-energy-gel-12ct-60ml Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
Comparing Notes With A Competitor 1:09:58

5 weeksที่แล้ว1:09:58

1:09:58

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing. Show Notes: Allison's website: https://www.allisonmary.com/ Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/ Allison's Substack: https://notaconversationalpace.substack.com/ Whoop: https://www.whoop.com/ Oura: https://ouraring.com/ Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble Sara Vaughn: https://www.youtube.com/@smevaughn Mali Noyes: https://www.youtube.com/@malinoyes BPC - Brand, Product, Content: Saucony x Minted: https://mintednewyork.com/products/speed4 Salomon x Kith: https://kith.com/collections/salomon Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
Christian Peper Is Making Dialed Creators 1:07:05

6 weeksที่แล้ว1:07:05

1:07:05

It's one thing to build a following around your own social media account, but an entirely different task to do it for a brand. Christian Peper has done both - and not only that, he's launching a bootcamp to help other creators follow in his footsteps. Last month, he shared Dialed Creator with the world, which we think is going to play a big role in reshaping the athlete approach to content creation. Show Notes: Christian Peper: https://www.instagram.com/christian.peper/ Dialed Creator: https://dialedcreator.com/ Westpaw Media: https://westpawmedia.com/ Motion App: https://www.usemotion.com/ Aaron's Dry Erase Calendar: https://amzn.to/4hjxXXm Owen Timm: https://www.instagram.com/sendy_lu_hoo/ Zoic: https://zoic.com/ Carter Metcalfe: https://www.instagram.com/carter_metcalfe_mtb/ BPC: Jesse Dickson: https://www.instagram.com/sacramentofoodforest/ Dangerbean_55: https://www.instagram.com/dangerbean_55/ Natural Selection Tour - Bike: https://www.naturalselectiontour.com/nst-bike/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

1
The Past, Present and Future of Corrine Malcolm 1:13:02

6 weeksที่แล้ว1:13:02

1:13:02

Corrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the next evolution of her career is about to unfold. 2025 predictions, athlete and brand insights, and plenty more. Show Notes: Corrine Malcolm: https://www.instagram.com/corrinemalcolm/ Paris Gore: https://parisgore.com/ Trail Society: https://podcasts.apple.com/us/podcast/trail-society/id1579961692 Parity Now: https://paritynow.co/ Emily Kraus: https://www.instagram.com/emilykrausmd/ Hannah Allground: https://www.instagram.com/shesallgood21/ The Fame Gap: https://sponsorship.org/new-research-reveals-the-fame-gap-challenge-facing-womens-sport/ Matter Of Brand: https://open.substack.com/pub/amatterofbrand/p/the-state-of-influencers-in-running Women Reviewing Shoes: https://www.youtube.com/@GetOutThereGear / https://www.youtube.com/@Runningshoesgurucom Corrine's Coaching: https://foothillsendurance.com/ BPC: Allie Olstrander: https://www.youtube.com/@allie_ostrander Zero Draft: https://zerodraft.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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Episode 69: Pit Viper & The Joke That Went Too Far 53:58

7 weeksที่แล้ว53:58

53:58

Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube channel, there are some visuals that you don't want to miss! Show Notes: Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Pit Viper Website: https://www.pitviper.com Pit Viper Instagram: https://www.instagram.com/pit_viper/ Chuck Mumford: https://www.instagram.com/buckmanford/?hl=en Chris Garcin: https://www.linkedin.com/in/garcin/ Kickstarter - Pit Viper: https://www.kickstarter.com/projects/pitviper/the-pit-viper-revolution Kirt Voreis: https://www.instagram.com/kirtvoreis_allride/ (Ian Gates) KRDG Law Firm: https://krdglaw.com/ Pit Viper Synthesizer: https://www.pitviper.com/collections/the-synthesizer Gronk x PV: https://www.pitviper.com/products/the-gronk-merika-2000?variant=40403320340574 Larry Enticer: https://www.instagram.com/larryenticer/ Dirty Soda Recipe: https://www.instagram.com/pit_viper/reel/DCxMplxStik/ BPC: ProLab One Flush Septic Tank: https://amzn.to/3WdCLFy Second Mountain (Book): https://amzn.to/4gQpLhr American Denim (Matt Sharkey's Book): https://amzn.to/429r7zj Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

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Launching An Outdoor Brand 1:16:52

7 weeksที่แล้ว1:16:52

1:16:52

Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched. Courier socks are all about sensation, and we want you to experience the full range. That’s why we’re offering a special deal for the Second Nature crew: when you purchase one of our HiFi or LoFi socks, we’ll throw in a pair of the opposite sensation sock to try out—so you can explore both options. https://couriersocks.com/discount/SECONDNATURE Show Notes: Matt Sims: https://www.linkedin.com/in/matthew-sims-9b716450/ courier: https://couriersocks.com/ Matt Trappe Article: https://substack.com/home/post/p-154102103 SOS Hydration: https://soshydration.com/ Tom Mayo: https://www.linkedin.com/in/tom-mayo-184652a/ Madeline Sims: https://www.linkedin.com/in/madeline-sims-83385823/ BPC: NeuroGum: https://neurogum.com/ Tushy: https://hellotushy.com/ Smithey Ironworks: https://smithey.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Second Nature Outdoor Industry Awards 1:06:58

8 weeksที่แล้ว1:06:58

1:06:58

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Red Bull And The Power Of Field Marketing 1:08:29

8 weeksที่แล้ว1:08:29

1:08:29

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful. Show Notes: John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/ Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/ Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/ San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/ SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw BPC: Trail Karma (desktop version only): https://www.trailforks.com The War Of Art (book): https://amzn.to/3BVzvYq Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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2025 Outdoor Industry Predictions 1:32:13

9 weeksที่แล้ว1:32:13

1:32:13

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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The Futurist Project: Outdoor Leadership Academy 52:22

9 weeksที่แล้ว52:22

52:22

The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Mazzuca share the details about The Futurist Academy, the application process, and what the attendees can expect. Show Notes: Sablle Stahl: https://www.linkedin.com/in/sablle/ Vince Mazzuca: https://www.linkedin.com/in/vince-mazzuca-58b14a1a/ The Futurist Project: https://thefuturistproject.com/ APPLY For The Futurist Project: https://thefuturistproject.com/pages/apply Skip Yowell: https://www.outinunder.com/content/trailblazer-skip-yowell Great Basin National Park Foundation: https://www.greatbasinfoundation.org/ Runners for Public Lands: https://runnersforpubliclands.org/ Nakoa Adventures: https://nakoaadventure.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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The Business Of Athlete Sponsorships: Patrick Lemieux 1:14:01

10 weeksที่แล้ว1:14:01

1:14:01

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athletes and partners for mega athletes like Lionel Sanders and Taylor Knibb, to name a few. Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/ Lemieux Group: https://www.lemieux.group/ Lionel Sanders: https://www.lionelsanders.com/ Taylor Knibb: https://www.instagram.com/taylorknibb/ Kat Matthews: https://www.katrinamatthewstri.com/ Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/ Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/ T100 Series: https://t100triathlon.com/ Michael Moritz: https://www.forbes.com/profile/michael-moritz/ Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu BPC: Athletic Brewing: https://athleticbrewing.com/ Pro Tri News (podcast): https://protrinews.buzzsprout.com/ Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Zip Allen: Strava's Year In Sport 56:05

10 weeksที่แล้ว56:05

56:05

Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava. Show Notes: Zip on LinkedIn: https://www.linkedin.com/in/zipporah-allen-6282721/ Strava: https://www.strava.com Strava Year In Sport: https://press.strava.com/articles/strava-releases-annual-year-in-sport-trend Larissa Rivers: https://www.linkedin.com/in/larissarivers/ Strava Partners: https://partners.strava.com/ VeloViewer: https://veloviewer.com/ LaCol Cycling: https://lecol.cc/pages/le-col-tour-strava-challenge Athlete Intelligence: https://support.strava.com/hc/en-us/articles/26786795557005-Athlete-Intelligence-on-Strava-Beta Taco Bell Marathon: https://www.sfgate.com/local/article/san-francisco-taco-bell-marathon-19652016.php Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Speedland: What Happens Next? 1:00:28

11 weeksที่แล้ว1:00:28

1:00:28

Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show Notes: Speedland: https://www.runspeedland.com/ The Running Event: https://www.therunningevent.com/ Birkenstock Speedlands: https://www.instagram.com/p/C3seRioLqy3/ Everyone makes everything: https://www.hereandthere.club/post/everyone-makes-everything Under Armour x Speedland Collab (Infinite Mega): https://meta-endurance.com/under-armour-2025-line-up-preview/ TNF x Skims: https://skims.com/pages/the-north-face-x-skims Safe Notes: https://www.angellist.com/learn/safe-note Freetrail: https://freetrail.com/ Topher Gaylord: https://www.linkedin.com/in/tophergaylord/ RX:FPY: https://run.outsideonline.com/gear/a-sneak-peek-at-the-hottest-running-shoes-coming-out-in-2025/ Don Reichelt: https://www.runspeedland.com/blogs/athletes/meet-don-reichelt-speedland-athlete Gear Junkie Best In Show: https://gearjunkie.com/footwear/running-footwear/best-in-show-running-event-2024 Freetrail x Speedland Pod (2022): https://podcasts.apple.com/us/podcast/speedland-my-new-footwear-sponsor/id1492327668?i=1000547669554 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Behind The Most Viral Sports Videos 1:02:38

11 weeksที่แล้ว1:02:38

1:02:38

Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views) and plenty more. Show Notes: Stu Thomson: https://www.linkedin.com/in/stuthomson/ Cut Media: https://cutmedia.com/ Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o Dave Sowerby: https://www.instagram.com/davesowerby/ Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ Drive to Survive: https://www.netflix.com/title/80204890 Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts Screen Scotland: https://www.screen.scot/ The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA BPC: Grand Slam Track: https://cutmedia.com/work/grand-slam-track Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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The Value of B2B Partnerships In The Outdoor Industry 1:03:24

12 weeksที่แล้ว1:03:24

1:03:24

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/ KOA: https://koa.com/ Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/ Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/ Hest: https://hest.com/ Sensible Weather: https://www.sensibleweather.com/ USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/ Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en BPC: Brand - Hest: https://hest.com/ Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV Prenuvo Scan: http://www.prenuvo.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Mel Strong: From Nike to Next Ventures 1:06:44

12 weeksที่แล้ว1:06:44

1:06:44

From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it. Mel Strong: https://www.linkedin.com/in/melanie-strong/ Nike SB: https://www.nike.com/skateboarding Sandy Bodecker: https://www.sneakerfreaker.com/news/r-i-p-the-godfather-of-nike-sb-sandy-bodecker/ Breaking 2 Project: https://www.nike.com/gb/running/breaking2 Joan Benoit Samuelson: https://www.instagram.com/joanbenoitsamuelson/ Next Ventures: https://www.nextventures.com/ Oura x Dexcom News: https://techcrunch.com/2024/11/19/oura-valued-at-5b-following-deal-with-medical-device-firm-dexcom/ Oura Ring: https://ouraring.com/ Swimming With Allocators: https://swimmingwithallocators.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Decoding The Difference: Outdoor + Cycling Audiences 1:01:05

13 weeksที่แล้ว1:01:05

1:01:05

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Emergency Pod: The Running Event Recap 58:28

13 weeksที่แล้ว58:28

58:28

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https://www.stephenholmberg.com/ The Running Event: https://www.therunningevent.com/ Satisfy Running: https://satisfyrunning.com/ Bandit: https://banditrunning.com/ Puma Running: https://us.puma.com/us/en/sport/running/shoes Mizuno: https://mizunousa.com/running/ Diadora: https://www.diadora.com/en/us/sestriere/ Mischief Boots: https://store.mschf.com/ TYR: https://www.tyr.com/footwear Sketchers: https://www.skechers.com/go-run-collection/ Matt Trappe - Recap: https://amatterofbrand.substack.com/p/the-running-event-our-bedroom-gets Cameron Zink - Sensus Grips: https://www.thesensus.com/ BPC: Speedland RX:FPY: https://www.instagram.com/reel/DCzzXatTE0J/ Hard MTB League: https://www.hardmtbleague.com/ Overtime Elite: https://www.instagram.com/ote/ Salomon Gravel Shoe: https://www.salomon.com/en-us/shop/product/drx-defy-grvl-li6257.html Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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How Zwift Is Investing In Women's Sports 56:42

14 weeksที่แล้ว56:42

56:42

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bicycling.com/culture/a46030980/riders-of-the-year-star-kate-veronneau/ Zwift Academy: https://zwiftinsider.com/academy-winner/ Leah Thorvilson: https://www.instagram.com/leahthorvilson/ 2020 Virtual Tour de France: https://www.letour.fr/en/virtual-tour-de-france Off The Maap Series: https://www.zwift.com/offthemaap Zwift on YouTube: https://www.youtube.com/channel/UCeOCqLG5Wy65aiENWfuFzUQ Zwift Ride (Hardware): https://www.zwift.com/zwift-ride-smart-bike Alison Jackson: https://www.instagram.com/aliactionjackson/ NICA: https://nationalmtb.org/ Watch The Femmes: https://zwiftinsider.com/wtf-2024/ Togethxr: https://www.togethxr.com/ Here For The Women's Race: https://www.hereforthewomensrace.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…

Second Nature

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Sports On Substack: Insights + Best Practices 1:01:12

14 weeksที่แล้ว1:01:12

1:01:12

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/ BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/…

Second Nature

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Grab Bag & Galaxy Brainstorming 1:03:29

15 weeksที่แล้ว1:03:29

1:03:29

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week. Show Notes: Second Nature Slack: https://www.launchpass.com/second-nature Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE The SF Peninsula: https://www.thesanfranciscopeninsula.com/ Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18 Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/ BPC: Flavored KetoneIQ: http:// www.ketone.com/Freetrail30 Oversubscribed (Book): https://amzn.to/4hNcjfd Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia…