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Comparing Notes With A Competitor
Manage episode 462947623 series 3588974
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Show Notes:
Allison's website: https://www.allisonmary.com/
Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/
Allison's Substack: https://notaconversationalpace.substack.com/
Whoop: https://www.whoop.com/
Oura: https://ouraring.com/
Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Sara Vaughn: https://www.youtube.com/@smevaughn
Mali Noyes: https://www.youtube.com/@malinoyes
BPC - Brand, Product, Content:
Saucony x Minted: https://mintednewyork.com/products/speed4
Salomon x Kith: https://kith.com/collections/salomon
Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe
Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
Manage episode 462947623 series 3588974
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Show Notes:
Allison's website: https://www.allisonmary.com/
Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/
Allison's Substack: https://notaconversationalpace.substack.com/
Whoop: https://www.whoop.com/
Oura: https://ouraring.com/
Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Sara Vaughn: https://www.youtube.com/@smevaughn
Mali Noyes: https://www.youtube.com/@malinoyes
BPC - Brand, Product, Content:
Saucony x Minted: https://mintednewyork.com/products/speed4
Salomon x Kith: https://kith.com/collections/salomon
Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe
Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
82 ตอน
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