How To Successfully Drive Customer Centric Onboarding w/ Clay Telfer

Scale Tale - The Customer Success Podcast

In the first episode of Scale Tale: The Customer Success Podcast, Mausmi Ambastha (Co-Founder ZapScale) dived into 2 very essential topics with Clay: helping customers define success and planning the entire onboarding experience around their success.
As businesses, we often make certain assumptions about what success means for our customers. We have our own goals and metrics, but it is essential to take a step back and let our customers define success on their own terms. When we have a better understanding of their unique perspectives and aspirations, we can deliver products and experiences that truly resonate with them.
One effective way is to engage in meaningful conversations with our customers. This can help us gain insights into their motivations, expectations, desires, and goals.
Once we’ve gained this insight, we can design the onboarding process to align with their individual journeys and provide them with the guidance, resources, and support they need right from the beginning.
And that can help significantly boost product adoption and customer retention.
In the next episode of Scale Tale, we will be back with a new guest and a new topic around customer success and we will discuss practical tips and case studies on how to drive an effective CS strategy.
Connect with our guest Clay Telfer on LinkedIn 👉 https://www.linkedin.com/in/claytelfer/
Follow our host Mausmi Ambastha on LinkedIn 👉 https://www.linkedin.com/in/mausmiambastha/