Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn #11

Scale of One to Tech

Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups.

With international marketing experience, two Master's degrees and 8 languages under his belt, Gaston Tourn has demonstrated at the highest level how to combine creative writing and storytelling skills with the more analytical side of marketing.

This episode is truly packed with thought provoking debate around which brands are nailing their marketing campaigns in light of business mistakes, opportunities opening up in an ever-evolving high street, and how you can apply the successful ethos behind Google’s infamous hiring process in a business of absolutely any size...

This episode covers

• Shifting the misplaced perception of marketing as deception to a form of storytelling
• Adjusting to regional differences in dating culture at Badoo/Bumble
• Creating Appear Here, and how businesses use it as a whole new marketing channel
• How marketers should combine analytical and creative skills (left brain vs right brain)
• The lessons businesses can learn from each other about exciting marketing and effective storytelling
• Google’s hiring strategies, and how to bring objectivity into recruitment
• Leadership through transparency and giving context rather than taking control
• How retailers are adapting to change, and the future of the high street

Links and references at: https://www.acquiredigitaltalent.com/
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