The 5 Steps for Campaign Planning and Apple Crushing It Episode

Rockstar CMO FM

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget.

After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on Apple’s recent advertising and the fuss it created. With advice to be bold, swing, and occasionally you might miss.

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Robert’s firm: The Content Advisory

// Robert’s podcast with Joe Pulizzi: This Old Marketing

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// It’s Time by Imagine Dragons on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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