Good for Consumers, Good for the Earth: How Nestlé Purina PetCare Embraces Sustainability

Retail Remix

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18d ago 43:44

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Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets.

During this episode of Retail Remix, we explore Nestlé Purina PetCare’s vision and launch of Purina ONE DualNature. Gabriella Herrera joins a dynamic conversation with Andrew Hovells, who’s with the brand’s key agency partner, Live & Breathe, to discuss:

How sustainability is influencing purchase behaviors across categories;
The distinct nuances of pet parents and what they really look for in brand marketing and product development;
How Nestlé Purina PetCare effectively balances the scientific and emotional aspects of communicating the value of high-quality, sustainable products; and
Lessons from the initial launch, and how the brand plans to evolve its omnichannel engagement approach moving forward.

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