Lifting the Lid on Asia, with Jocelyn Tse - Part 1

Potluck

Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN. Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for this delicious feast that is part 1 of our convo:
- The various personal & professional experiences Jocelyn's had along the cultural continuum of Canada-Hong Kong-Shanghai
- The importance of a third-person perspective in cross-cultural comparisons
- Where's the fun gone? The need to bring fun back into strategy
- The role of truisms & the value of trends in crafting strategy
- Creativity in its different manifestations in the West v China
- Evolving nature of the comms business & the role of the collective business model
Dropping parts 2 and 3 later this week – stay tuned!

www.potluckpodcast.asia/