The World of Indie and Freelance PR with Teresa Bigelow of Spiral5

Pitchin' and Sippin' with Lexie Smith

Teresa Bigelow is the founder of boutique agency and career platform Spiral5. Throughout her 12+ years of experience in public relations, Teresa has worked with a wide variety of brands, from global media companies to music tech to psychedelics, helping to tell their diverse stories in the media. Her clients have been featured in the world’s leading publications, including Fast Company, New York Times, NPR, Pitchfork, Forbes, TechCrunch, Wall Street Journal, New York Magazine, New Yorker, Conde Nast Traveler, Psychology Today among others. As a professional writer, Teresa has contributed to Allure, Entrepreneur, and Salon. She has also been featured in Forbes and Brit+Co, and was recognized as a Rising Star Under 30 by PR News.

In this episode, Teresa shares her career journey, including how she got into PR and the founding of Spiral5. Learn what Spiral5 can offer small businesses and aspiring publicists and how her business model might revolutionize the world of indie and freelance PR.

Here’s What You’ll Learn:

• The inception story of Spiral5
• The concept of Spiral5 as an extension of your team instead of a big agency
• Spiral5's dual-functionality, designed by Teresa to meet diverse business needs
• Teresa’s contribution to the ‘incubator’ side of PR through Spiral5
• Teresa’s increased focus on the education aspects of PR, emphasizes that anyone can acquire PR skills
• Her initiative to make PR more accessible
• How she’s training more people to do PR and connect the dots for aspiring publicists
• The observed demand for virtual gatherings
• Thoughts on why businesses continue to employ agencies
• The significance of awareness about organizations like Spiral5
• And more!

Listener Links:

• Teresa’s Instagram:https://www.instagram.com/tglow5/?hl=en
• Spiral5 Instagram: https://www.instagram.com/hispiral5/?hl=en
• Website: www.spiral5.com
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
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