Minisode: How to Customize Your Pitch Angles for Journalists

Pitchin' and Sippin' with Lexie Smith

In this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media.
Here’s What You’ll Learn:

• Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outlet
• She advises starting with a general theme or idea and then identifying outlets and contacts that align with that theme
• Suggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their content
• Tips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitch
• Tips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferences
• Lexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time

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• Instagram: @theprbar_inc