Beyond Technique: The Road to Seasonality and Profitability


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Welcome to Beyond Technique, the podcast that empowers photographers to bring their businesses to the next level, brought to you by Platypod, Photofocus and Skip Cohen University. Today we chat about how to make the most out of the road to seasonality as we move into the fourth quarter for your photography business. We cover some great ideas about how to move your business forward, so be ready to take notes!

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We discuss:

  • Why now more than ever, your clients have a renewed sense of family, and how family portraits play a role
  • Why you should stay in touch with your past clients
  • The importance of being involved in your community
  • How photographer Steven Gotz created coloring books for his clients with young children in order to lift their spirits.
  • How a "portrait party" can be a great way to get your name out in the community.
  • The importance of building a community calendar.
  • The importance of your blog.
  • How partnerships can revolutionize your business.

Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.

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