The Mindset for the Most Effective Rev Ops Teams with Sean Lane and Laura Adint

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What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals.
Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations.
Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations.
As mentioned in the episode:
- the color coding exercise can be found here
- Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

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1. Revenue Operations Manual (00:00:00)

2. Defining Revenue Operations for Business Outcomes (00:09:17)

3. Effective Leadership and Organizational Structures (00:17:19)

4. Revenue Operations Role and Impact (00:27:08)

5. Success Mindset and Skill Development (00:32:31)

6. Cross-Functional Development in Revenue Operations (00:45:13)