How can AI Reinvent Marketing Ops and Analytics with Chris Golec

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Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sales through innovations in digital technology and pioneered the ABM technology category. Prior to starting Demandbase, Chris founded Supplybase to help global manufacturers collaborate with their supply chain to bring new products to market. Before becoming a software entrepreneur, Chris held multiple sales, marketing and engineering positions with GE, DuPont, and GM.
Tune in to hear:
- Chris shares the initial vision behind Demandbase and the shift towards Account-Based Marketing (ABM) in the B2B space. Discover what led to this strategic pivot and its impact on the company's growth.

- Explore the role of AI in reshaping the future of marketing operations. Chris discusses the potential changes and opportunities AI presents for marketing teams, with a focus on automation and data insights.

- Learn why Chris launched Channel99 and how it addresses the challenges of marketing analytics. He delves into the unique opportunities it offers for data-driven decision-making in marketing.

- Chris explains what it means to be an AI-driven Marketing Investment Decision Platform and how the use of economic analysis helps in predictive marketing. Real-world scenarios and examples are discussed for better understanding.

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1. AI Impact on Marketing Operations (00:00:00)

2. Navigating Marketing Analytics Challenges (00:09:17)

3. Advanced Marketing Analytics and AI (00:24:17)

4. AI-driven Marketing Analytics and Strategy (00:38:23)