Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.

0:00 - 1:20 Brandy’s bio

1:20 - 2:11 Peppershock offer www.peppershock.com/product/raise-5-off-your-first-card/

2:11 - 5:07 Marketing essentials www.themarketingexpedition.com/2020/10/16/podcasting-101/

5:07 - 5:27 Welcome to Peppershock Media’s Marketing Expedition podcast

5:27 - 6:00 Welcome Brandy

6:00 - 10:05 Brandy’s background

10:05 - 14:42 Networking through podcasts

14:42 - 19:05 Tips for being a better interviewee

19:05 - 21:45 What to expect from a podcast campaign

21:45 - 25:21 Emerging trends

25:21 - 29:33 Marketing tactics

29:33 - 35:38 Useful resources

35:38 - 37:09 Advice for getting started

37:09 - 38:55 What Brandy would’ve asked herself

38:55 - 40:08 If Brandy had an unlimited budget

40:08 - 40:50 How to contact Brandy [e-mail]

40:50 - 41:19 Thank you, Brandy

41:19 - 42:00 Thanks for listening

42:00 - 42:30 Join www.themarketingexpedition.com today!

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