How to Bring Humans and Search Bots Together with Jeff Coyle | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

0:00 - 0:47 Jeff’s Bio

0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/

1:49 - 5:00 Marketing essentials

5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast

5:18 - 5:33 Welcome Jeff

5:33 - 8:50 Jeff’s background

8:50 - 13:35 Tips from Jeff

13:35 - 18:42 Considerations for Search Engine Optimization

18:42 - 25:02 Helpful tools to measure performance

25:02 - 31:10 Jeff’s success stories

31:10 - 33:52 Advice from Jeff

33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/

34:43 - 36:00 MarketMuse’s offerings

36:00 - 40:34 Voice Search Optimization

40:34 - 41:18 Thank you, Jeff

41:18 - 41:50 Content strategy webinar

41:50 - 42:22 Thank you for listening

42:22 - 42:53 Join https://themarketingexpedition.com today!

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