Office Hours: Promoting Your Business at Events and Naming Strategies - Ep 171

LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections.

We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out.

The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure.

00:00 Introduction and Podcast Overview

01:11 Office Hours Format and Participation Tips

03:57 Networking and Introductions

04:11 Using Canva and Google Slides

05:01 Independence Day and Smaller Group Dynamics

05:56 Introduction Round for All-Stars

07:50 Introduction Round for New Participants

08:54 Using Zoom Timer for Introductions

13:10 Promoting Your Business and Networking Tips

28:24 Michigan Summit for the Self-Employed

32:45 Podcast Announcement and Group Information

33:21 Discussion Topics: Promoting Business and Naming

35:00 Interactive Polling with Zoom Reactions

36:49 Promoting Your Business at Events

37:46 Effective Use of Name Tags

41:28 Using QR Codes for Networking

43:53 Creative Business Card Ideas

55:04 Naming Your Business: Tips and Stories

01:04:13 Conclusion and Future Sessions

Watch it on YouTube: https://youtube.com/live/ivIDpYPuG9I

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
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