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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker or author. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes. Download 1 ...
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Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Expert & Trainer - Michelle J Raymond

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Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game. Join Michelle and industry experts each week as they delve into: - Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network. - Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant ...
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Welcome to Content Marketing School where the focus is on content marketing, AI content creation, video recording techniques, social media marketing, and LinkedIn and growth strategies.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How ...
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Send us a Text Message. Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who w…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Valerie Mummert. TIPS we covered include: ▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically ▪️ Having a refreshed Headshot Photo …
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Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Pre…
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Ever wondered how to authentically market your new business and connect with your audience in the digital age? Join me as I welcome Lauren Patterson, co-founder of That Random Agency, who brings over a decade of experience to our conversation, delivered at the SHIFT-LIVE-A-Thon event, "How to Market Your New Business." Lauren shares essential tips …
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Send us a Text Message. Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, Artificial Intelligence, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations …
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Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of David Verduyn https://www.linkedin.com/in/davidverduyn/ TIPS we covered include: ▪️ Spending more time and increasing focus on network engagement to build yo…
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Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence. Discover practical tips and strategies to keep your content pipeline flowing and engage your …
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Want an easy way of creating social media content? Use FAQs. When someone emails to ask you a question related to your expertise, do what I do, as explained in this podcast: ✅ Don't respond to just one person, especially if they are not yet a client. Respond and create content that can help more than one person. ✅ If it requires a demonstration, ca…
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Get ready to transform your entrepreneurial journey with expert insights from Shulamit Berlovtov, the Entrepreneur's Therapist. Discover how to navigate the emotional rollercoaster of running a business and shift from a scarcity to an abundance mindset. Shulamit's heartfelt advice on managing cash flow anxieties and building a supportive team will …
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LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key…
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Ready to unlock the secrets of achieving monumental goals? Join us as we sit down with Dr. Sarah Glova, an accomplished tech reporter and member of Innovation Women, who reveals how ordinary people can accomplish extraordinary things. We'll explore her fascinating journey of embracing her credentials and the importance of women confidently owning t…
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If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episod…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Danielle R. Harris. https://www.linkedin.com/in/daniellerharris/ TIPS we covered include: ▪️ Zooming in on your professional Headshot Photo field, so your face is 50-60% of the circle ▪️ Removing …
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Send us a Text Message. Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and…
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Listen and learn How to Get a Solopreneur Business Started with this panel discussion featuring Laura Khalil, founder of Brave by Design, Ian Watts, a small business coach known for his expertise in lean startup methodology, and Diana Stephens from Mindful Job Alignment, who shares her inspiring transition from corporate life to solopreneurship, al…
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Send us a Text Message. Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need th…
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Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflic…
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Unlock the secrets to optimizing your LinkedIn profile and attract the clients you’ve always wanted! In this episode, we sit down with the incredible Alison Jacobson, also known as the midlife maverick, who shares her inspiring journey of empowering women in their second chapter of life. As a coach, author, podcast host, and CEO of the nonprofit Fi…
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Could your unique traits and experiences be the key to your professional success? Join us in this enlightening episode of Enthusiastically Self-Employed as we sit down with Tracey Watts Cirino, a dynamic force in empowering female entrepreneurs and leaders. Tracy shares her wisdom on embracing your voice and understanding your worth without falling…
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Send us a Text Message. Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular asses…
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Unlock the secrets of LinkedIn success with Kristi Huss, a dynamic entrepreneur who's mastered the art of connecting and achieving life goals. In our latest candid conversation, Christy shares her experiences as a travel advisor, coach, speaker, and author, and how she uses LinkedIn to empower individuals. Whether you're looking to boost your profe…
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Send us a Text Message. If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience…
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Send us a Text Message. LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of the…
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Embark on a brand-building journey with the unparalleled expertise of Kendra Corman, the mastermind behind the Imperfect Marketing Podcast. As she graces our show with her tactical acumen, solopreneurs everywhere will discover the magnetic pull of podcasting and learn how it can vault them into thought leadership and audience expansion. Kendra's st…
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Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success. Key moments in this episode - 00:00 Celebrating 15…
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A few tweaks to your LinkedIn profile can unlock doors to new opportunities and leads for you. In this LinkedIn Profile Mini-Audit, I provide tips for Katy Kaumeyer of Omnimedia Designs. https://www.linkedin.com/in/katykaumeyer/ TIPS we covered include: Having an updated Headshot photo and zooming in so the face is 50-60% of the circle Making sure …
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Send us a Text Message. One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your co…
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🎉🥂Pop the champagne and throw the confetti—it's the 100th episode of Enthusiastically Self-Employed! In this episode, I'll address an increasing trend: LinkedIn accounts being hacked. My friend, Brenda Cadman reached out to me recently after her account had been hacked -- even despite her attempts to prevent it from occurring. She had a strong pass…
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Are you a coach or consultant looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Joni Wood's LinkedIn profile. Joni is a coach and you can visit her LinkedIn profile at: https://www.linkedin.com/in/joniwoods/ Tips include: Name Pronunciation (mobile app feature) Making your LinkedIn Header Image intentional -- l…
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Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its lim…
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Send us a Text Message. When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.…
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Embark on a transformational journey from traditional employment to the thrilling autonomy of self-employment with insights from our Shift Live-a-thon panel. Expert voices like virtual event guru Christopher Johnson, marketing strategist Megan Vogias, and tech-tip wizard Michelle Kaye join us to unravel the complexities of leveraging technology to …
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Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons. Key moments in this episode - 00:00 …
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Listen in to this candid chat about the rollercoaster ride of entrepreneurship on our latest podcast. This episode provides an abundance of insights, as Lori Jo of Popspeed Digital Marketingtakes us through the dance of partnership in both life and business. We tackle head-on the reality that sometimes, life after an unexpected job loss isn't just …
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Send us a Text Message. If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing…
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Send us a Text Message. Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relation…
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Discover how the often-overlooked power of feedback can revolutionize your business, a gem of wisdom I've leveraged through my recent coaching, webinars, and online programs. Listen in as I share the ways feedback can influence product success, customer perception, and the delicate art of marketing, ensuring your offerings resonate with the very he…
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Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Posit…
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Join me as I interview Amanda Sterns about Journaling, in this chat, entitled "Journaling Is More Powerful Than You Think It Is." Amanda navigated the diverse applications of journaling, from managing mental health to supercharging productivity, ensuring listeners can tailor this transformative tool to fit your unique entrepreneurial path. The hear…
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Send us a Text Message. Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it …
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Send us a Text Message. Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The be…
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Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship. Terry's journey and impact offer a roadmap filled with practical wisdom and en…
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How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. Th…
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Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace" On Apple Podcasts: https://podcasts.apple.com/ca/podcast/ideas-for-the-workplace/id1735314440 On YouTube: https://youtube.com/playlist?lis…
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Send us a Text Message. Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking L…
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Ma…
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Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood. Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey but also how solopreneur…
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1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcas…
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Ever felt that twinge of guilt when you turn down a "quick coffee" because deep down, you know your time is worth more? In this talk, I'll take you on a journey through my own experiences, from the early, over-eager days of saying yes to every coffee invite, to the present where I've mastered the art of graciously declining while keeping my connect…
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Send us a Text Message. Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹…
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