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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker or author. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. By listening to Enthusiastically Self-Employed, you’ll gain new information, education, and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and opti ...
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Welcome to Content Marketing School where the focus is on content marketing, AI content creation, video recording techniques, social media marketing, and LinkedIn and growth strategies.___________________ This podcast is for you if you're a coach, consultant, entrepreneur, or business owner asking yourself these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or A ...
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show series
 
Send us a Text Message. Could your unique traits and experiences be the key to your professional success? Join us in this enlightening episode of Enthusiastically Self-Employed as we sit down with Tracey Watts Cirino, a dynamic force in empowering female entrepreneurs and leaders. Tracy shares her wisdom on embracing your voice and understanding yo…
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Send us a Text Message. Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular asses…
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Send us a Text Message. Unlock the secrets of LinkedIn success with Kristi Huss, a dynamic entrepreneur who's mastered the art of connecting and achieving life goals. In our latest candid conversation, Christy shares her experiences as a travel advisor, coach, speaker, and author, and how she uses LinkedIn to empower individuals. Whether you're loo…
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Send us a Text Message. If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience…
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Send us a Text Message. LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of the…
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Send us a Text Message. Embark on a brand-building journey with the unparalleled expertise of Kendra Corman, the mastermind behind the Imperfect Marketing Podcast. As she graces our show with her tactical acumen, solopreneurs everywhere will discover the magnetic pull of podcasting and learn how it can vault them into thought leadership and audienc…
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Send us a Text Message. A few tweaks to your LinkedIn profile can unlock doors to new opportunities and leads for you. In this LinkedIn Profile Mini-Audit, I provide tips for Katy Kaumeyer of Omnimedia Designs. https://www.linkedin.com/in/katykaumeyer/ TIPS we covered include: Having an updated Headshot photo and zooming in so the face is 50-60% of…
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Send us a Text Message. One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your co…
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Send us a Text Message. 🎉🥂Pop the champagne and throw the confetti—it's the 100th episode of Enthusiastically Self-Employed! In this episode, I'll address an increasing trend: LinkedIn accounts being hacked. My friend, Brenda Cadman reached out to me recently after her account had been hacked -- even despite her attempts to prevent it from occurrin…
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Send us a Text Message. Are you a coach or consultant looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Joni Wood's LinkedIn profile. Joni is a coach and you can visit her LinkedIn profile at: https://www.linkedin.com/in/joniwoods/ Tips include: Name Pronunciation (mobile app feature) Making your LinkedIn Heade…
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Send us a Text Message. When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.…
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Send us a Text Message. Embark on a transformational journey from traditional employment to the thrilling autonomy of self-employment with insights from our Shift Live-a-thon panel. Expert voices like virtual event guru Christopher Johnson, marketing strategist Megan Vogias, and tech-tip wizard Michelle Kaye join us to unravel the complexities of l…
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Send us a Text Message. Listen in to this candid chat about the rollercoaster ride of entrepreneurship on our latest podcast. This episode provides an abundance of insights, as Lori Jo of Popspeed Digital Marketingtakes us through the dance of partnership in both life and business. We tackle head-on the reality that sometimes, life after an unexpec…
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Send us a Text Message. Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills. Topics included: 🔹The relation…
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Send us a Text Message. If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing…
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Send us a Text Message. Discover how the often-overlooked power of feedback can revolutionize your business, a gem of wisdom I've leveraged through my recent coaching, webinars, and online programs. Listen in as I share the ways feedback can influence product success, customer perception, and the delicate art of marketing, ensuring your offerings r…
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Send us a Text Message. Join me as I interview Amanda Sterns about Journaling, in this chat, entitled "Journaling Is More Powerful Than You Think It Is." Amanda navigated the diverse applications of journaling, from managing mental health to supercharging productivity, ensuring listeners can tailor this transformative tool to fit your unique entrep…
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Send us a Text Message. Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it …
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Send us a Text Message. Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The be…
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Send us a Text Message. Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship. Terry's journey and impact offer a roadmap filled with…
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Send us a Text Message. Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace" On Apple Podcasts: https://podcasts.apple.com/ca/podcast/ideas-for-the-workplace/id1735314440 On YouTube: https://…
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Send us a Text Message. Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking L…
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Ma…
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Send us a Text Message. Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood. Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey …
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Send us a Text Message. Ever felt that twinge of guilt when you turn down a "quick coffee" because deep down, you know your time is worth more? In this talk, I'll take you on a journey through my own experiences, from the early, over-eager days of saying yes to every coffee invite, to the present where I've mastered the art of graciously declining …
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Send us a Text Message. Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹…
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Send us a Text Message. Unlock the secrets to podcasting success with the guidance of Adam Schaeuble, a master podcaster and entrepreneur who transformed his career from fitness center owner to podcasting strategy coach. My conversation with Adam is an inspiring tale filled with practical insights for anyone aiming to make their mark with a podcast…
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Send us a Text Message. Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother netwo…
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Send us a Text Message. Unlock a world of sharpened focus and productivity with certified professional organizer Angie Hyche, our special guest who masterfully unpacks the pervasive issue of clutter in our lives. Whether it's a pile of unsorted mail that's taking over your kitchen counter or a calendar so crammed that it leaves you gasping for brea…
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Send us a Text Message. Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page…
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Send us a Text Message. Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat. Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedI…
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Send us a Text Message. If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members …
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Send us a Text Message. Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion. In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar. You’ll get a peek into my own tactics for promoting all your ev…
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Send us a Text Message. One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whateve…
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Send us a Text Message. Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment. We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship,…
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Send us a Text Message. Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire som…
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Send us a Text Message. Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. In this episode, we discuss how a headshot does more than just show your face—it shows…
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Send us a Text Message. In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more! PRO TIPS: Find a group at your level or or better – if your goal is to learn, grow, get accountability Find a group at your level, or still develo…
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Send us a Text Message. Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sh…
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Send us a Text Message. Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Ro…
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Send us a Text Message. Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here: https://www.linkedin.com/events/7160420507631190016 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpr…
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Send us a Text Message. ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to crea…
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Send us a Text Message. Ever feel like you're on the brink of burnout, juggling your entrepreneurial dreams and personal well-being? Fear not, as Dr. Sandra Lewis joins us to deliver a lifeline for the hardworking entrepreneur. In our engaging conversation, we peel back the layers on the importance of self-care, discussing how our bodies are more t…
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Send us a Text Message. One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content,…
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Send us a Text Message. Being self-employed can be challenging at times. Especially when business demands, illness, staffing changes, or anything unless unpredictable occurs. In this episode, I discuss why it's important to be agile, nimble, and give yourself grace! The good news? Your audience probably won't even know if you're off schedule. I pul…
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Send us a Text Message. Learn how setbacks can become stepping stones in this conversation with Angel Henry, who has seamlessly transitioned from tech guru to a master of leadership and inclusion. In this episode, Angel shares her insights, where mishaps are not merely brushed off but embraced as the valuable life lessons they truly are. Listen and…
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Send us a Text Message. My mom and the Michigan State Fair is a memory baked into my heart, and it's one of the moments that transformed pie from a mere dessert into a slice of my personal brand. On Pi Day, join me as I recount the journey from baking with love to branding with purpose, and how pie isn't just a sweet treat but a cornerstone of my p…
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Send us a Text Message. Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essenti…
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Send us a Text Message. Ready to give your LinkedIn profile the New Year's makeover it's been craving? Join the LinkedIn Trifecta Talks as we, Michelle Griffin, Michelle Raymond, and I, Brenda Meller, unveil our insider strategies to revamp your personal brand and optimize your presence on LinkedIn. Whether you're basking in the Sydney sun or bundl…
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Send us a Text Message. Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO stra…
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