The Truth About ‘Turnkey’ Listings — And How to Talk to Your Sellers

j29.11 Coaching

In this episode of the J29.11 Podcast, I’m diving into a term that’s popping up more and more in real estate listings — turnkey. It sounds great, but in reality, it can sometimes work against your seller if it’s not used the right way.

I’ll walk you through why “sold turnkey” isn’t always the selling point it appears to be, and how outdated, worn, or unwanted furnishings can actually hurt a listing’s appeal and value. You’ll learn:

• How turnkey can help — and when it can backfire.
• What to ask your seller before agreeing to market their home this way.
• The right (and wrong) ways to address sentimental or outdated items.
• Scripts you can use for both blunt and gentle conversations.

I’ll also share how to navigate tough conversations without alienating your seller, while still protecting their bottom line. Because at the end of the day, our job is to educate our clients with kindness, compassion, and truth — so their home sells for the best price possible.

📩 Have questions about listings, sales strategies, or client conversations? Send me an email at [email protected] — I’d love to hear from you.

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