Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Sustainable Innovation Cultures – Lessons learned from projects on values-based innovation and strategic foresight for sustainability
Manage episode 445589329 series 2922285
เนื้อหาจัดทำโดย ISPIM เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก ISPIM หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Speaker: Prof. Dr. Henning Breuer of Media University Berlin, interviewed by Lucija Barisic of ISPIM
In the podcast episode "How can organizations turn sustainability strategies into daily practices?", Henning Breuer delves into key insights from literature and empirical studies on Sustainable Innovation Cultures. He explores how these cultures should be designed, developed, and nurtured to consistently foster sustainable innovation. Breuer also discusses practical examples, including collaborative activities with a large French manufacturer, to demonstrate an effective approach to embedding sustainability into everyday organizational practices. The conversation provides valuable perspectives on transforming sustainability strategies into tangible, regular outcomes.
Acknowledgements
Thanks to our experts and to everybody who contributed to the projects (www.impact-project.site and www.sf4s-project.com). These projects have been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Project numbers: IMPACT: 621672-EPP-1-2020-1-DE-EPPKA2-KA / SF4S Project ID: 101056410
15 ตอน
แบ่งปันManage episode 445589329 series 2922285
เนื้อหาจัดทำโดย ISPIM เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก ISPIM หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Speaker: Prof. Dr. Henning Breuer of Media University Berlin, interviewed by Lucija Barisic of ISPIM
In the podcast episode "How can organizations turn sustainability strategies into daily practices?", Henning Breuer delves into key insights from literature and empirical studies on Sustainable Innovation Cultures. He explores how these cultures should be designed, developed, and nurtured to consistently foster sustainable innovation. Breuer also discusses practical examples, including collaborative activities with a large French manufacturer, to demonstrate an effective approach to embedding sustainability into everyday organizational practices. The conversation provides valuable perspectives on transforming sustainability strategies into tangible, regular outcomes.
Acknowledgements
Thanks to our experts and to everybody who contributed to the projects (www.impact-project.site and www.sf4s-project.com). These projects have been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Project numbers: IMPACT: 621672-EPP-1-2020-1-DE-EPPKA2-KA / SF4S Project ID: 101056410
15 ตอน
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1 Sustainable Innovation Cultures – Lessons learned from projects on values-based innovation and strategic foresight for sustainability 15:50
Speaker : Prof. Dr. Henning Breuer of Media University Berlin, interviewed by Lucija Barisic of ISPIM In the podcast episode "How can organizations turn sustainability strategies into daily practices?", Henning Breuer delves into key insights from literature and empirical studies on Sustainable Innovation Cultures. He explores how these cultures should be designed, developed, and nurtured to consistently foster sustainable innovation. Breuer also discusses practical examples, including collaborative activities with a large French manufacturer, to demonstrate an effective approach to embedding sustainability into everyday organizational practices. The conversation provides valuable perspectives on transforming sustainability strategies into tangible, regular outcomes. Acknowledgements Thanks to our experts and to everybody who contributed to the projects (www.impact-project.site and www.sf4s-project.com). These projects have been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Project numbers: IMPACT: 621672-EPP-1-2020-1-DE-EPPKA2-KA / SF4S Project ID: 101056410…
1 Sustainability Foresight and Science Fiction: An interview with Theresa Hannig, author of Pantopia 29:40
In this episode, we host an in-depth conversation with Theresa Hannig, a German science fiction author and recent recipient of the Seraph award for her novel "Pantopia." Joining her is Henning Breuer, a professor and innovation consultant, who discusses the intersection of science fiction and sustainable business models. They delve into Theresa's novel "Pantopia," exploring its portrayal of a sustainable future and its implications for real-world sustainability strategies. The discussion also covers the role of science fiction in shaping public perception of sustainability and the use of narrative techniques in developing future scenarios. This episode provides valuable insights for those interested in the potential of science fiction to inspire sustainable innovation and strategic foresight. Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them. Project title: Strategic Foresight for Sustainability /SF4S Project №: 101056410 - SF4S…
1 How to establish a values-based innovation culture for sustainable business impact – ethnographic insights from European firms and responses from TÜV Nord 34:40
IMPACT podcast features an engaging conversation with an innovation expert from TÜV Nord Mobility. Discover how organizations can break down barriers to sustainable innovation, harness the power of ethnography, and empower employees to drive sustainability-oriented innovation. Explore the crucial role of leadership and team building in aligning personal and organizational values for a brighter, more sustainable future. Additionally, don't miss our theses on fostering values-based innovation cultures for lasting business impact. This communication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.…
Presentation by Prof Dr Andreas Suchanek, Professor of Economic and Business Ethics at HHL in Leipzig. The IMPACT project contributes to the EU’s Agenda for a better Circular Economy which we can think of as one that prioritises sustainable growth, job creation and innovation. Visit the IMPACT project website at https://www.impact-project.site . Co-funded by the Erasmus Plus Programme. Project Number: 621672-EPP-1-2020-1-DE-EPPKA2-KA This communication reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.…
1 EFFECTUATION THEORY: Can established firms use start-up decision-making principles to stay innovative? 35:01
Established companies try to cooperate with start-ups, build their own, or try to imitate their mindsets. Do they make decisions like expert entrepreneurs? Effectuation theory describes entrepreneurial decision-making, it has been popular in entrepreneurship research for the last two decades, but still under-explored in innovation management.…
1 Coworking spaces: Empowerment for entrepreneurship and innovation in the digital and sharing economy- FUZZY SET QUALITATIVE COMPARATIVE ANALYSIS (FSQCA), NECESSARY CONDITION ANALYSIS (NCA) AND MIXED… 49:28
This mixed-methods study, including FSQCA and NCA, of 328 respondents from coworking spaces the USA, Germany, and China identifies configurations of institutional patterns on work satisfaction associated with a sense of community, autonomy, participation, linkage multiplicity and mutual knowledge creation. High work satisfaction can occur in three different configurations related to a) agility housing, b) knowledge housing, and c) social housing. Our findings contribute to how incumbent firms and coworking spaces can influence work satisfaction and empower innovation and entrepreneurial performance. This session is offered in collaboration with the Erasmus Research Institute of Management (ERIM) NCA https://www.erim.eur.nl/necessary-condition-analysis/…
The second episode explores the field of innovation management teaching and coaching, with the discussion of an Innovation Coaching Training Concept by the junior researchers Manuel Niever and Laura Schorb, introduced by Professor John Bessant.
1 Caught between the users and the firm: How does identity conflict affect employees' innovative behavior 20:55
The authors take a novel approach to study employees in organizations. Specifically, they sample employees not from within the organization, but via PROFESSIONAL SOCIAL NETWORKS. The session centers around the intriguing question of how we can study innovation in new ways and especially what data we can access in new ways. We see more and more of these ways of collecting data and they bring intriguing questions to how we can reach further.…
1 Circular-Oriented Innovation for Solving Grand Environmental Challenges: A Multiple-case Study 15:32
The first episode is on Circular-Oriented Innovation for Solving Grand Environmental Challenges: A Multiple-case Study by Paavo Ritala and Jenni Kaipainen.
1 Synergy or conflict? The relationships among organisational culture, sustainability-related innovation performance, and economic innovation performance 17:02
Despite the growing pressure to become more sustainable and the availability of managerial practices, organisations struggle with being innovative without neglecting sustainability concerns. This paper approaches this issue from two perspectives: the organisations’ culture and scepticism among managers.…
1 Creating and capturing value from big data: A MULTIPLE CASE STUDY analysis of provider companies 41:43
This paper explores the question of how provider companies create and capture value from Big Data, drawing on a multiple-case study analysis of provider companies that offer solutions and services based on Big Data. The results illustrate a theoretical framework on value creation and capture by relying on Big Data and identifying two main innovation service strategies based on Big Data used by provider companies. In addition, this paper provides valuable insights as to how the network of involved stakeholders influences the design and implementation of the innovation service strategy by the provider companies.…
Data-driven design methods are promising when it happens to broaden external stimuli, help during the design ideation phases. Prof. Jianxi Luo and his colleagues developed a knowledge-based expert system that provides design stimuli across the semantic, document and field levels at the same time and helps with concept generation. During the session, we will explore how this tool can be applied for research and practical work.…
1 DISBURSED, COLLABORATIVE RESEARCH WITH 47 AUTHORS: The Open Innovation in Science research field: a collaborative conceptualisation 51:15
This paper proposes a unifying Open Innovation in Science (OIS) Research Framework, which captures the antecedents, contingencies, and consequences of open and collaborative practices along the entire process of generating and disseminating scientific insights and translating them into innovation. To conceptualise the framework, we employed a collaborative approach involving 47 scholars from multiple disciplines, highlighting both tensions and commonalities between existing approaches. The OIS Research Framework thus serves as a basis for future research, informs policy discussions, and provides guidance to scientists and practitioners.…
1 A LONGITUDINAL STUDY: Developing radical innovation capabilities: Exploring the effects of training employees for creativity and innovation 53:35
The efforts of the research institute of a major Canadian energy company to provide training for innovation and creativity to initiate a radical innovation capability is studied. We rely on a longitudinal study over the span of 18 months, where we observed 128 hours of training and conducted 70 semi‐structured interviews with a sample of 40 researchers.…
Case study is a widely adopted method in innovation management. However, there is a great diversity in the transparency and rigor in how case studies are conducted, downplaying their potential contribution to the cumulative scholarly knowledge. How can we uplift case studies as the method of choice for rigorous and impactful scholarship?…
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