Search Generative Experience and SEO with Drew Diehl | 2024 NADA Show

In The Dirt with ASOTU

Paul J Daly and Kyle Mountsier engage in an enlightening conversation with Drew Diehl, SVP of Digital Marketing at Stream Companies. Drew shares his expertise in digital marketing, focusing on the latest trends and changes in SEO, particularly regarding Google's Search Generative Experience (SGX). He emphasizes the importance of adapting to these changes, noting how SGX could dramatically alter how users access information on the web, potentially reducing website traffic for transactional queries. Drew advises dealers on preparing for this shift by ensuring their website content is optimized for SGX, highlighting the need for clear, concise information that Google can easily interpret and present to users. This discussion offers valuable insights for automotive dealers and marketers, underlining the necessity of staying abreast of evolving SEO strategies and preparing for a future where AI plays a significant role in search and user experience.

0:00 - Intro

0:53 - Influences Outside of Automotive and Learning from Other Marketers

1:38 - Google's SGX and its Impact on Search and Dealership Websites

2:06 - Preparing Dealers for Changes in Organic Traffic and SEO

3:27 - Importance of Website Content Optimization for Google's SGX

4:41 - Anticipating Future Challenges in SEO and Digital Marketing

5:23 - Drew's Advice for Dealers on Adapting to New SEO Realities

6:52 - The Evolving Nature of SEO and Building for the User

8:40 - Closing Thoughts on Staying Ahead in Digital Marketing Trends

Drew Diehl is the SVP of Digital Marketing at Stream Companies

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