Behind the Curtain: A Look Into Paycom Marketing With Adam Ballard and Casey Twenter

HR Break Room

Guests:

Adam Ballard, VP of Marketing

Casey Twenter, Senior Creative Director

From TikTok to TV, Paycom has partnered with influencer Corporate Natalie to reach audiences nationwide with its message on the power of employee-driven payroll through Beti®. But how did these efforts come to fruition?

Paycom’s vice president of marketing Adam Ballard and Casey Twenter, senior creative director, join host Morgan Beard for a discussion on what it takes to make these campaigns happen.

“One of the things I really enjoy most about working on a brand like Paycom is we’re really limited only by our own imagination of where we could go,” Ballard said.

In this episode of HR Break Room®, Ballard and Twenter discuss:

• nuances of the creative process
• the importance of resonating with the right audience
• concepts on marketing innovative technology
• how employees do their own payroll with Paycom