Episode 229: Are Your PNCs Not Responding?
Manage episode 382504452 series 2914144
In this episode, Molly discusses the challenges law firms face when prospects are unresponsive and shares strategies to improve follow-up and conversion rates. She emphasizes the importance of clear communication and understanding the different stages of the client's journey. Molly also highlights the need for a well-defined intake process and offers insights on how to manage prospects' expectations.
Key Takeaways:
- Incorporate text messaging into your follow-up process to reach unresponsive prospects.
- Communicate clearly that your firm will not be following up indefinitely, creating a sense of urgency for prospects to respond.
- Implement a drip campaign to nurture prospects who are not ready to engage at the moment.
- Use language that distinguishes between leads, prospects, and clients to avoid confusion and set clear expectations.
- Guide prospects through the intake process, giving them what they want and managing their expectations.
Quote for the Show: "It's not a no, it means not now." - Molly McGrath
Links
Website: https://hiringandempowering.com/
LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/
Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/
Get Fix My Boss Book: https://amzn.to/3PCeEhk
Ways to Tune In:
Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N
Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599
Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH
Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw
Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions
YouTube - https://youtu.be/F3FSZIimZhk
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